Starbucks Will Launch New NFT Based On Polygon On April 19
- Starbucks has announced that it will launch its “The First Store Collection” Polygon-based NFT chain on April 19.
- The collection includes 5000 NFT stamps minted on the Ethereum Polygon extension network, and 2000 pre-accessible stamps.
- Users can get 1,500 points for purchasing NFTs and redeeming rewards in their Starbucks Odyssey Web3 platform.
After selling out its first premium NFT sale in just a few minutes last month, coffee giant Starbucks is set to launch its second Polygon-based collection on April 19.
This brand will introduce its First Store Collection on April 19, a set of 5,000 NFT “stamp” collectibles produced on the Polygon Ethereum scaling network. The NFTs are being sold for $100 each, the same price as the previous drop, which only included 2,000 NFTs.
Each of the brand-new NFTs is referred to as a “multimedia collage of photos, in-store textures, and prominent icons” that draws inspiration from the initial location of the business in Seattle’s Pike Place Market. Additionally, customers who purchase NFTs receive 1,500 Starbucks Odyssey app reward points. On Wednesday, those with two Starbucks NFT stamps will first have access to the drop.
Last December, the Starbucks Odyssey Campaign was tested to provide consumers with various actions to help them earn “Journey Marks” – an NFT built on Polygon.
Starbucks Odyssey will roll out a series of benefits to beta users on April 24, offering perks based on how many points each user has earned. Grassroots rewards include a virtual barista class or a donation to Feeding America to provide meals to those in need.
According to the firm, the debut of the Siren Collection, the first Starbucks premium stamp, in March resulted in a quick sell-out as all 2,000 NFTs were picked up in less than 18 minutes. The Siren NFTs, first offered for $100 each, now start at $500 each on the secondary market. Starbucks NFTs have produced a trading volume of more than $1 million to date.
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