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News

X (Twitter) Lower The Interactive Requirement From 15M To 5M To Get Rewards

August 11, 2023 - Around 2 mins mins to read

Key Points:

  • Elon Musk’s X (Twitter) social networking platform lowers its ad revenue share requirement from 15 million to 5 million.
  • This will open the door to earning rewards for small creators.
  • The company has also reduced the minimum payout threshold from $50 to $10 for more access.
X (Twitter) made a major update to their Ad Revenue Program for Creators today, reducing the minimum number of impressions needed from 15M to just 5M.
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X (Twitter) Lower The Interactive Requirement From 15M To 5M To Get Rewards 2

Previously, the platform required users to have a minimum of 15 million impressions within three months to qualify for ad revenue sharing. This threshold has now been slashed to just 5 million impressions over the same period, announced the company on Thursday.

Reducing the ad revenue share requirement to 5 million impressions could open the door for small creators to make a lot of money on the platform.

Furthermore, before this new update, X required creators to earn at least a $50 threshold to receive payments through their linked Stripe Express account. However, this has now been reduced to the minimum threshold of $10, which, combined with the reduction in impressions, means more creators will be eligible for the X Ad Revenue Share.

To take advantage of this lucrative opportunity, users are encouraged to choose to sign up for a Premium account (Twitter Blue). It can be assumed that the reason behind X’s reduction in eligibility criteria for Ad Revenue Share is to convince more users to sign up for Premium.

Musk had hinted at the Creator Ads Revenue Sharing initiative in January, which rolled out in February to reward active tweeters for their engagement. X’s approach to creator revenue is diverse, spanning ads in replies, video pre-roll monetization, and subscription earnings.

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