Spot Bitcoin ETF Ads Now Looking For Scaling Potential Across Meta Platforms

Key Points:

• ETF Store President Nate Geraci suggests Facebook and Instagram may soon allow spot Bitcoin ETF ads, hinting at changing social media advertising policies.
• Following Google’s approval of spot Bitcoin ETF ads, Meta and others are expected to follow suit, with an emphasis on Facebook’s older user base for a broader reach.

In a significant development, Nate Geraci, President of ETF Store, has suggested a potential shift in advertising policies on social media platforms.

Facebook and Instagram May Open Doors to Spot Bitcoin ETF Ads

According to a tweet by Geraci, Facebook and Instagram might soon allow the display of spot Bitcoin ETF ads.

This observation follows the recent acceptance of spot Bitcoin ETF ads on Google Search and YouTube. Geraci’s insight hints at a broader trend among major tech players like Meta entering the crypto advertising arena.

He particularly highlights Facebook as a potential avenue, referring to it as a potential boomer honeypot, suggesting that the platform’s older user base could play a crucial role in expanding the reach of Bitcoin ETF ads.

Proposal to Display Spot Bitcoin ETF Ads on Buildings Signals Mainstream Integration

The intersection of cryptocurrency and ETF landscapes has already seen major platforms adapting to this trend. Google, after an advertising policy update in December, has permitted select cryptocurrency finance products, including approved Bitcoin ETFs, to feature sponsored links. This move has prompted swift adoption by issuers such as Vanesh and BlackRock on Google.

In a notable proposal, BlackRock aims to project spot Bitcoin ETF advertisements onto the sides of buildings, as revealed in a Jan. 31 SEC filing.