Key Points:
Stablecoin giant Tether is stepping up its commitment to cryptocurrency adoption in Eastern Europe with a further investment in Georgia-based crypto payment provider, CityPay.io.
The funding follows Tether’s original 2023 investment, marking it as the first stablecoin to invest in the Georgian payment solutions provider.
CityPay.io, currently active in over 2000 locations across Georgia, offers a seamless cryptocurrency payment experience at establishments such as Radisson Hotels.
The platform aims to launch innovative e-wallet and card solutions over the next two years, targeting a user base of over 400,000 and establishing more than 500,000 crypto payment points. The additional investment by Tether is set to significantly boost CityPay.io’s expansion into Eastern Europe.
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The focus is primarily on countries like Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan. These vibrant, emerging markets demonstrate a growing use of payment technologies and cryptocurrencies.
Paolo Ardoino, CEO of Tether, expressed excitement over the collaboration with CityPay.io. He emphasized that this second investment aims to build on previous results and promote the adoption of disruptive technologies in traditional payment systems.
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