You founded a blockchain startup that’s gaining real traction. Or launch a hot new crypto token primed for liftoff. You may have locked down record funding for your NFT gaming platform.

Big moves in this industry call for making major noise – but old-school press releases don’t cut it anymore. The accelerated-at-all-costs crypto market demands distribution that’s rapid-fire—a platform tuned into the Web3 audience.

Enter Chainwire – built from the ground up to broadcast messages to the core crypto crowd. In this review, we will break down Chainwire’s core features, look at who would benefit most from their services, and finish with a step-by-step walkthrough of how the press release distribution service works. Let’s dive in. 

What is Chainwire?

Chainwire is a leading press release distribution service built specifically for the cryptocurrency and blockchain space. Since 2021, it’s been one of the go-to newswires for crypto projects, blockchain companies, exchanges, and pretty much any Web3 business that wants to spread the word about their latest news and announcements. Unlike many of its competitors, Chainwire is focused solely on press release distribution in the crypto space, carving itself out as an industry leader in this niche.

History and Background

Chainwire was founded by a team deeply entrenched in crypto and blockchain. They noticed projects struggled to get press releases to the right media outlets and influencers in a timely manner – and traditional newswires didn’t cut it in this rapidly evolving industry. So, the Chainwire team created a solution catered to crypto’s unique needs.

In just a few years, the platform has taken off rapidly, partnering with over 1000 big brands, including Crypto.com, BNB Chain, OKXNexo, Ankr, Bitcoin.com, and many more.

Chainwire’s specialty is getting news to the audiences that matter most as fast as crypto moves—no wasting time pitching individual outlets. No more press releases disappearing into the void—just targeted distribution and high-impact coverage across crypto-native publications (and beyond).

Chainwire’s Standout Features

Seamless Integration

Unlike traditional press release distribution services, Chainwire integrates with major industry blogs and publishers flawlessly. This allows users to swiftly share news to relevant websites with just a few clicks. The intuitive dashboard facilitates getting releases out rapidly across a broad network.

Guaranteed High-Quality Coverage

One of Chainwire’s most valuable features is its commitment to guaranteed coverage. When you distribute a release through Chainwire, you can rest assured it will reach a wide network of crypto media outlets. This level of reliable exposure is rare and extremely useful in an industry where being first matters.

Vast Media Relationship Network

Leveraging their extensive experience in the industry, the Chainwire team has cultivated connections with top-tier publications and influencers, including CoinTelegraph, CoinMarketCap, Bitcoin.com, Decrypt, and many other market leaders. This extensive network targets your news to the right people, increasing pickup and engagement.

Content Management and Analytics

Custom dashboards offer transparency into your distribution efforts. Users can schedule releases, segment media lists, monitor pickups, track opens/clicks, and access analytic breakdowns. You maintain full autonomy over the newsroom.

Optimized Content Generation/Management

Alongside their expert distribution, Chainwire helps users craft polished releases likely to gain traction. Embed multimedia, optimized for SEO, and author publication-worthy content right in the user-friendly editor. This start-to-finish toolkit outdoes competitors lacking the same content creation capabilities.

Who Can Benefit from Chainwire?

Chainwire helps amplify news across all corners of crypto and blockchain. Some of the core audiences who may leverage the platform include:

Cryptocurrency Startups

Chainwire is essential for milestone sharing for fledgling and established crypto projects. Whether you’ve launched a new token, opened a breakthrough product feature, or sealed a major partnership, Chainwire gets the update in front of your community.

Blockchain Companies

Beyond crypto, innovative blockchain companies turn to Chainwire to broadcast advancements to the tech community. Product launches, platform upgrades, and collaboration announcements are guaranteed to reach industry influencers.

Cryptocurrency Exchanges

Exchanges rely on Chainwire when new listings, integrations, or service enhancements need promotion. The platform’s real-time coverage builds exchange credibility and visibility in a highly competitive market.

VC Firms & Investors

Venture capital groups and crypto investment firms use Chainwire to circulate market insights, fund news, portfolio company updates, and other information that influences the investor audience.

Crypto PR Agencies Specialists

PR firms with blockchain clients integrate Chainwire’s distribution capabilities for time-sensitive news amplification. Guaranteed, targeted publicity helps these agencies deliver exceptional value.

How Chainwire Works: A Step-by-Step Guide

Here is a quick step-by-step guide that runs through the process of distributing your press releases through Chainwire.

Step 1: Create Your Account

Head to Chainwire’s website and click “Sign Up” to create your account. Enter your basic details, such as name, email, and password, to register. Check your inbox for the confirmation email and click the verification link.

Step 2: Choose Your Distribution Time

With your account set up, it’s time to build your first press release. This is a four stage process, and the first is to choose a distribution time and add some tags. You can choose to distribute your press release:

• Immediately
• At a scheduled time
• Or hold for a call

Once you’ve decided, add some tags that Chainwire will use to associate articles with the same tags on publisher websites. These include things like ICO, Funding, DeFi, NFT, etc.

Step 3: Choose a Package

Next up, it’s time to choose a package. Chainwire offers four distinct offerings, each providing more coverage and features than the last. The four packages on offer are:

• Lite (Distribution to 8 news outlets)
• Standard (Distribution to 16 news outlets)
• Premium (Guaranteed distribution to top crypto news outlets, including Decrypt)
• Gold (Guaranteed distribution to top crypto news outlets, including CoinTelegraph)

Once you have chosen your package, the next screen will allow you to add extra features, such as expanding reach via custom publications (CoinDesk and AMB Crypto) or translating into different languages.

The translation packages also include distribution to leading publications within these countries.

Step 4 – Submitting Your Press Release

Now, it’s time to add your press release. Copy and paste your press release content or write it in the native browser page below. Ensure you fill out all mandatory form fields, such as the desired location of the release and your social media handles. You must also upload your featured image and company logo here.

Preview your work and move on to the next section.

Step 5 – Payment and Confirmation

You will be given an overview of the order on the next screen. Check the details are correct hit submit to provide invoice details, and then proceed to the payment screen.

Chainwire offers several payment options, including PayPal, credit and debit cards, as well as crypto payments through Coinbase.

Step 6 – Check Your Analytics

Once your press release order is complete, the moment of truth arrives – it’s time to evaluate results. Head over to the “Orders” section in your Chainwire dashboard and click on “Coverage Report” to unlock the full breakdown of how your news performed across their extensive publisher network.

You’ll gain clear visibility into the quality and reach of each publisher that syndicated your release. Helpful domain authority scores powered by Moz indicate the relative strength of sites that picked up your content. Estimated unique monthly visitor numbers also allow you to gauge potential exposure based on outlet traffic. Last but certainly not least, you can click through to view your live press release on specific sites, with screenshots confirming placement.

Tips to Get the Most Out of Chainwire

Here are some quick tips to help you get the most out of your press releases through Chainwire.

Craft Compelling Headlines

Your headline is the first element readers see, so ensure it is engaging and clearly communicates your central message. Incorporate strong action verbs that capture attention.

Incorporate Relevant SEO Keywords

Naturally, weave in keywords pertinent to your industry throughout your press release. This improves discoverability in search engines, increasing potential visibility to more targeted audiences.

Include Multimedia Elements

Enhance your content with images, infographics, and other visual components that support your press release. This will increase engagement and visual interest and enable you to convey messages effectively beyond just text.

Customize Distribution Channels

Chainwire allows custom distribution, so tailor language and region targeting to match your goals. Concentrated reach to specific demographics tends to amplify relevance and impact overbroad, blanket distribution.

Track Performance via Analytics

Consistently monitoring Chainwire’s analytics provides valuable performance data. Review views, shares, and engagement metrics to refine strategy and optimize future press releases.

Strategically Time Releases

Look for alignment with noteworthy industry events, product launches, or other news cycles and schedule press releases accordingly. Timing distribution to capitalize on existing momentum can expand reach.

Promote via Social Media

Share your published press releases on social channels, encouraging followers to share further and engage. Garnering initial traction on social platforms will help press releases organically spread more widely.

In Summary

Chainwire is a high-value service for anyone looking to make waves with a press release in the cryptocurrency and blockchain space. The widespread reach of its network of targeted media outlets offers the ideal delivery mechanism for major announcements, getting your message in front of the movers and shakers in the industry. Its bespoke distribution features will ensure your press release catches fire among the media outlets and audiences that fuel reactions in this explosive marketplace.

Whether it’s a new coin launch, a big funding round, or driving engagement around an emerging protocol, Chainwire should be at the core of any crypto public relations strategy.