Key Points:
- Pepecoin (PEPE), a popular Ethereum-based meme coin, was recently listed for trading on Robinhood Crypto EU.
- Robinhood’s parent company, facing regulatory constraints in the U.S., is focusing on expanding its crypto services internationally.
Robinhood Crypto EU has introduced the ability to transfer Pepecoin (PEPE) as part of a broader expansion of its cryptocurrency services in Europe.
Read more: Robinhood Trading Volume Soars 112% Year-Over-Year
Robinhood Crypto EU Continues Expansion with Addition of PEPE and Multi-Currency Transfers
The move comes weeks after an October 1 announcement by Robinhood Crypto EU confirming crypto transfers in the region were live. PEPE is a meme coin inspired by the green frog character and built on the Ethereum network. The token was listed for trading on the exchange of the firm Robinhood shortly after its announcement.
The trend also started to gain traction in other markets. Recently, the major Japanese exchange BitPoint Japan announced the listing of PEPE, the first-ever trading of such a meme coin in Japan. This is another sign of the spectacular popularity of meme coins in global markets and the growing interest of established exchanges in offering alternative digital assets.
Robinhood first entered the European Union crypto trading market last December. However, it prevented users from withdrawing assets off-platform, making Robinhood’s crypto much less useful compared to other services, allowing the transfer of such on and off the platform.
Now, with the new service, European customers can deposit and withdraw over 20 cryptocurrencies- including popular assets such as Bitcoin, Ethereum, Solana, and stablecoin USDC, in addition to PEPE.
Dodging U.S. Restrictions by Expanding Overseas
The complete rollout of Robinhood’s offerings across Europe marks the culmination of many hurdles that the platform has overcome. The firm had been attempting to meet the EU’s strict regulatory expectations, which delayed its entry into the market.
Headquartered by Robinhood Markets, California-based online trading platform, but its crypto services remain limited in the U.S. because of increased regulatory scrutiny. As such, one of the strategic focuses has turned out to be expanding overseas, placing it into a trend among US exchanges, now eyeing growth opportunities outside domestic borders.
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