Key Takeaways – MyShell enables users to create, trade, and monetize AI agents on blockchain. – $SHELL token launched with Binance listing and HODLer airdrop incentives. – 170K+ AI creators monetize through AIpp sponsorships, fees, and token rewards.

MyShell, a decentralized AI platform, is reshaping the AI economy by enabling users to create, trade, and monetize AI agents on the blockchain. With over 5 million users and a $SHELL token launch on Binance, the platform is gaining traction as a decentralized alternative to traditional AI ecosystems.

Unlike centralized AI platforms, MyShell provides an open, permissionless infrastructure for AI creators, allowing them to tokenize and trade AI-powered applications (AIpps). The ecosystem supports a thriving AI creator economy, with 170,000+ developers generating revenue through sponsorships, transaction fees, and token rewards.

The integration of DeepSeek AI and strategic backing from Binance Labs, Dragonfly, and Delphi Ventures solidify its position as a leader in decentralized AI innovation.

Introduction

MyShell, a decentralized AI consumer platform, enables users to create, share, and monetize AI agents without coding expertise. The platform offers a no-code and pro-config environment, allowing developers, creators, and AI enthusiasts to build AI-powered applications efficiently.

MyShell Challenges Centralized AI with Open Infrastructure

MyShell operates as an open, permissionless AI infrastructure, unlike conventional AI ecosystems that rely on centralized control. The platform facilitates tokenization and on-chain trading of AI-powered applications (AIpps), fostering a sustainable economy for AI creators.

Key components of the ecosystem include:

Feature	Description
No-Code AI Builder	ShellAgent provides an intuitive AI agent builder with low-code and modular frameworks.
On-Chain Adaptability	AI agents can interact with blockchain networks, execute on-chain tasks, and integrate with decentralized applications (dApps).
AI Creator Economy	Users can generate revenue through AIpp sponsorships, transaction fees, and reward programs.

Key Achievements

Metric	Details
Registered Users	5 million+ actively engaging.
AI Agents Deployed	200,000+ covering image generation, video creation, meme production, role-playing games, and financial analysis.
AI Creators	170,000+ contributing to the platform’s expanding ecosystem.
Investor Backing	Supported by Binance Labs, Dragonfly, Delphi Ventures, OKX Ventures, and Bankless Ventures.
$SHELL Token Growth	Launched via IDO with an 8x growth potential and broad community participation.
Exchange Listing	Listed on Binance with HODLer airdrops for early BNB holders.

Rapid DeepSeek Integration

MyShell set a record in the BSC ecosystem by integrating DeepSeek V3 and DeepSeek R1 in just 4 hours, making it the fastest AI project to support the model. The achievement drew praise from Binance CEO Changpeng Zhao (CZ), reinforcing it’s position as a leader in AI and blockchain.

Good to see BNB Chain AI projects moving quickly.

Disclaimer: YZiLabs invested in MyShell. https://t.co/u2tZUAqZvn

— CZ 🔶 BNB (@cz_binance) January 27, 2025

As part of BNB Chain’s “AI First Chain” strategy, MyShell reinforces AI and blockchain synergy, setting itself as a key player in the decentralized AI landscape.

What is MyShell?

MyShell is a decentralized AI consumer layer designed to connect AI creators, consumers, and investors in an open ecosystem. Unlike traditional AI platforms that are closed-source and centralized, The decentralized AI platform provides a permissionless environment, enabling anyone to build, deploy, and monetize AI agents.

The platform aims to democratize AI ownership by using blockchain technology, ensuring that AI developers and users retain control over their data, models, and earnings.

The Web3-powered AI ecosystem facilitates a shared digital economy, where creators can develop AI agents that generate revenue, while consumers access a diverse range of AI-powered applications.

MyShell as a Decentralized AI Consumer Layer

Operating at the intersection of AI and Web3, MyShell offers a platform for creating, interacting with, and trading AI agents. The ecosystem is structured around three core components:

1. Open-Source AI Models

• MyShell’s MeloTTS and OpenVoice models have millions of downloads.
• Developers integrate AI without centralized providers.

2. AI Agent Platform

• ShellAgent enables AI agent creation with no-code/low-code options.
• Developers access modular frameworks and resources.

3. Fair Value Ecosystem

• AI creators earn directly from users.
• Creators tokenize agents and generate revenue via the AIpp Store.
• Token incentives drive innovation.

How MyShell Differs from Traditional AI Platforms

Most AI ecosystems operate on centralized, closed-source models, limiting user ownership and monetization. MyShell offers an alternative by providing:

Attribute	MyShell	OpenAI	Google AI	IBM Watson
Centralization	Decentralized	Centralized	Centralized	Centralized
Monetization	AIpp Shares, Fees, Shell Tokens	Pay-per-use, API	Pay-per-use, API	Subscription, API
User Ownership	Active Participation, Governance	No Ownership	No Ownership	No Ownership
Tech Innovations	AI + Blockchain, ShellAgent, On-chain	GPT-3, NLP	ML, NLP, Analytics	ML, NLP, Cognitive
Decentralized Apps	Yes, DeFi, NFTs, Smart Contracts	No	No	No

Technological Innovations

ShellAgent: No-Code AI Agent Builder

ShellAgent is MyShell’s no-code AI builder for creating AI agents without coding knowledge.

• Users can drag-and-drop widgets, use predefined templates, and customize agents.
• 240% growth in creator numbers, with $4,000/month earnings from agents.

AI Model Leadership: MeloTTS and OpenVoice

• MeloTTS: A multilingual text-to-speech model with 20 million downloads.
• OpenVoice: A voice cloning model with 30,000+ stars on GitHub, ranking in the top 0.03% of open-source projects.

AIpp Store: Decentralized AI Marketplace

The AIpp Store lets creators monetize AI agents via AIpp shares and sponsorships.

• Decentralized trading and creator earnings from AIpp transactions in BNB and Shell Coins.
• Bonding curve mechanism adjusts token prices based on demand.

On-Chain AI Agents and Blockchain Integration

AI agents can interact with smart contracts, engage with dApps, and transfer across multiple blockchains, aligning with BNB Chain’s AI First vision.

AI Creator Economy and Tokenization

• AIpp Shares provide passive income for creators.
• Shell Points reward user engagement, convertible to Shell Coins.
• The $SHELL token enables payments, staking, and governance.

Exploring MyShell’s AI Capabilities

MyShell offers advanced AI solutions for creative, entertainment, and utility applications, empowering developers, creators, and consumers with open-source models and flexible tools.

AI-Powered Image Generation

MyShell’s image generation agents use Low-Rank Adaptation (LoRA) models to create high-quality visuals from text or images.

• Arcane Filter: Transforms photos into Arcane-style artwork, with 200,000+ images generated.
• ThumbMaker: Helps create custom thumbnails for videos, projects, and social media.

AI-Driven Video Generation

The Web3-enabled AI hub enables AI video creation with deep learning and transformer models for hyper-realistic content.

• Jingle Bells Baby: Turns photos into dancing baby videos.
• Face Dance Paradise: Converts portraits into singing face videos.

AI Meme Generation

MyShell’s AI uses NLP and computer vision to generate relevant, viral memes.

• Pepe Meme Generator: Creates Pepe the Frog memes.
• Super Memes: Generates diverse memes based on user input.
• Meme Generator: Specializes in satirical memes about tech figures.

Role-Playing Game (RPG) AI Agents

MyShell’s RPG agents offer dynamic storytelling with AI-driven narratives.

• Homeless With You: Experience life as a homeless individual.
• You are Wukong: Play as the Destined One in Black Myth: Wukong.
• Idol Manager: Manage an idol group through random events.

Character AI Agents

These agents simulate emotionally intelligent companions for interactive experiences.

• April with Her: A dating AI agent with Yuna.
• Tsundere Simulator: Chat with Rico, a tsundere character.

Utility AI Agents

MyShell’s utility AI agents help with practical tasks and insights.

• ICT Trading Analyst: Analyzes K-line charts for trading.
• DuneGPT: Generates SQL queries for Dune blockchain.
• Find Angle: Tracks Web3 trends via social media.

MyShell on Binance: HODLer Airdrops & Listing

Binance partners with MyShell to reward BNB holders using Simple Earn and On-Chain Yields products. Users who held BNB from February 14-18, 2025 will receive 50,000,000 SHELL tokens (5% of the total supply).

MyShell (SHELL) Listing on Binance

On February 27, 2025, $SHELL was listed on Binance, allowing users to trade in pairs such as:

• SHELL/BTC, SHELL/USDT, SHELL/USDC, SHELL/BNB, SHELL/FDUSD, SHELL/TRY.
  This marks a major step in MyShell’s growth in the decentralized AI space.

HODLer Airdrops Token Distribution

Metric	Details
Total Airdrop	25,000,000 SHELL tokens (2.5% of supply).
Circulating Supply	270,000,000 SHELL tokens at listing (27% of supply).
Distribution	Tokens sent to Spot Accounts within 24 hours of the announcement.

How to Participate in HODLer Airdrops

To participate:

1. Subscribe to Binance Simple Earn or On-Chain Yields.
2. Wait for snapshots during February 14-18, 2025.
3. Receive SHELL tokens in Spot Accounts within 24 hours.

MyShell’s Tokenomics & HODLer Airdrops Future

• Total Supply: 1,000,000,000 SHELL tokens.
• Initial circulating supply: 270,000,000 SHELL tokens (27% of supply).
• Future Airdrops: 25,000,000 SHELL tokens will be distributed six months after listing.
• Long-term rewards will support active community participants and decentralized applications.

Creator Economy & Monetization

MyShell’s creator economy enables AI developers to monetize their work through AIpp Shares, transaction fees, and Shell Points, fostering a sustainable ecosystem for creators and engaging the community.

How Creators Earn on MyShell

Revenue Stream	Description
AIpp Shares	Creators develop, list, and sell AI-powered applications (AIpps) on the AIpp Store. Market-driven pricing rewards early investors and creators.
Sponsorships	Users can sponsor AIpps, providing early financial support for creators and increasing the value of the application.
Selling AIpp Shares	Creators can sell shares of their AIpps, earning immediate income as market fluctuations increase share prices.
Transaction Fees from AIpp Store	MyShell charges a 1% transaction fee on AIpp share transactions, which is distributed to creators based on AIpp popularity.
Shell Points and Conversion System	Creators earn Shell Points through user interactions with their AI agents. These points can be converted into Shell Coins or redeemed for rewards.
Creator Pass NFT	Only creators with the Creator Pass NFT can earn Creator Points, rewarding

AIpp Store & Trading System

The AIpp Store is a decentralized marketplace where creators can launch AIpps, receive sponsorships, and earn revenue.

• Bonding Curve: AIpp value increases as demand rises.
• Creator Incentives: Creators earn Shell Points and $SHELL tokens for engagement.

AI Agent Tokenization and Sponsorships

MyShell’s tokenization system allows creators to monetize AI agents directly.

• Revenue from Sponsorships: Sponsors pay in BNB or $SHELL tokens.
• Rewards for Backing: Sponsors benefit as the AI agent’s value rises.

MyShell’s Reward System

Point Carnival & Seasonal Rewards

The Point Carnival is a central feature of MyShell’s reward system, designed to incentivize user activity and engagement through seasonal rewards. At the end of each season (one month), users who have accumulated Shell Points can exchange them for Shell Coins, the off-chain currency of the platform.

MyShell offers four types of points:

Type of Point	Description
General Points	Earned through daily interactions, including check-ins, engaging with AI agents, and platform-wide activities.
Sponsor Points	Earned by users who sponsor AIpps.
Creator Points	Earned by creators when users interact with their AIpps. Only available to those holding the Creator Pass NFT, granting access to exclusive rewards.
Influencer Points	Earned by influencers and ambassadors promoting MyShell on platforms like Twitter.

Conversion to Shell Coins

At the end of each season, users can convert Shell Points into Shell Coins via the Reward Redemption module in the AIpp Store. The conversion rate fluctuates based on platform activity and token availability.

Shell Coins:

• Internal currency used to reward MyShell users and creators.
• Can be redeemed for rewards or converted to other currencies.
• Provide tangible benefits for participating in the ecosystem.

Tokenomics

$SHELL is the native token of the MyShell ecosystem and plays a crucial role in powering the platform. With a max supply of 1,000,000,000 SHELL tokens. $SHELL contract (on ETH and BSC): 0xf2c88757f8d03634671208935974b60a2a28bdb3

Total Supply

• The genesis total supply of $SHELL is 1,000,000,000 tokens, which will be gradually released over time to prevent inflation and maintain token scarcity.
• Circulating Supply upon Listing: When $SHELL was listed on Binance in February 2025, 270,000,000 SHELL tokens (27% of the total supply) were made available for trading.

Distribution

• Private Sale: 29%
• Advisors: 3%
• Team: 12%
• IDO: 4%
• Marketing: 2.5%
• Binance Wallet Airdrop: 1%
• Ecosystem and Treasury: 8.5%
• Community Incentive: 30%
• Liquidity: 5%

Use Cases for Creators, Consumers, and Investors

User Type	Use of $SHELL
Creators	$SHELL rewards creators for developing AIpps, monetizes AIpps through transaction fees, sponsorships, and Shell Points. $SHELL also serves as a governance token.
Consumers	$SHELL is used by consumers to interact with AI agents, buy premium features, or sponsor AIpps. It provides access to exclusive content and advanced AI models.
Investors	Investors buy $SHELL to support AI agent development and participate in the growth of the AI economy, with long-term investment potential as MyShell grows.

How to earn $SHELL

There are several ways users can earn $SHELL tokens:

Method	Description
HODLer Airdrops	BNB holders can earn $SHELL tokens by subscribing BNB to Binance Simple Earn or On-Chain Yields products during designated periods.
AIpp Participation	Users can sponsor AIpps, purchase shares, or interact with creators’ AI agents to earn $SHELL tokens.
AIpp Store	Creators and consumers earn $SHELL tokens through actions in the AIpp Store, such as developing, buying, or sponsoring AI agents.
Platform Rewards	$SHELL is earned by completing tasks, interacting with agents, and contributing to the growth of MyShell’s ecosystem. These tokens can be staked, traded, or used for platform benefits.

Investors and Backers

MyShell has successfully raised $17.48M with $16.60M from private funding and $880K from IDO.

Stage	Amount Raised	Details
Pre-Series A (March 27, 2024)	$11.00M	DragonFly Capital (Lead), Balaji Srinivasan, Delphi Ventures, Santiago R. Santos, OKX Ventures, Maven11 Capital, Bankless Ventures, Illia Polosukhin.
Seed Round (October 16, 2023)	$5.60M	INCE Capital (Lead), HashKey Capital, SevenX Ventures, Signum Capital, Folius Ventures, Inception Capital, Nomad Capital, TSVCap, Incubate Fund.
Strategic Round (September 11, 2024)	Undisclosed	071Labs provided strategic support.
Undisclosed Round (August 15, 2024)	Undisclosed	YZi Labs (Previously Binance Labs) invested in this round.
Public IDO (February 13, 2025)	$880K (5%)	Platform: PancakeSwap. Token price: $0.022. ROI: 19.14x (+1,814%).

Future Roadmap

2025 Q1

• Interactive Agent Builder Launch
  • MyShell will launch an interactive agent builder for creating AI agents via natural language commands, simplifying the process for non-technical users.

• AI Hackathon and Trading Festival
  • A hackathon and trading festival will engage developers and crypto communities with $SHELL prizes, showcasing AI’s role in DeFi and blockchain.

• ShellAgent On-Chain and Social Integration
  • The ShellAgent will gain on-chain features and social media connectivity, enabling direct interaction with blockchain networks and social platforms.

2025 Q2

• Scalable AI Reinforcement Learning
  • MyShell will integrate reinforcement learning (RL) to enhance AI agents’ autonomy and performance across complex tasks.

• AI Agents with Reasoning and Decision-Making
  • AI agents will gain reasoning and decision-making abilities to operate autonomously in areas like gaming, financial analysis, and content creation.

Conclusion

MyShell is at the forefront of decentralized AI, utilizing blockchain technology to build a transparent ecosystem for creators, consumers, and investors. By enabling ownership and monetization through AIpp shares, transaction fees, and Shell Points, MyShell empowers AI creators and offers both technical and non-technical users access to AI development.

The recent $11 million pre-Series A funding, led by DragonFly Capital and supported by investors like Balaji Srinivasan and OKX Ventures, strengthens MyShell’s position as a Web3 leader. The introduction of the $SHELL token and its Binance listing boosts MyShell’s global exposure, offering users the chance to trade, invest, and earn rewards through the HODLer Airdrops program.

Looking ahead to 2025, MyShell’s roadmap includes innovations like the interactive agent builder and scalable AI learning. With 5M+ users and 200K+ AI agents, MyShell is poised to lead the decentralized AI revolution, empowering users to build, own, and profit from the future of AI.

DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.