Musicians now have direct access to their listener’s thanks to the internet, and they no longer need record labels to get their music out there. Sony Music is paying attention to this shift. The Columbia Records logo is being trademarked by the firm, which intends to utilize it for NFT-backed media, music and podcast creation, artist management, and music distribution services.
According to USPTO-licensed trademark attorney Mike Kondoudis, Sony Music Entertainment has filed for trademarks linked to non-fungible tokens and the Metaverse.
Sony Music would be able to tap into the booming NFT industry, giving their artists more opportunities to engage with fans and establish new ways to monetize their work. With this trademark application, Sony Music is establishing itself as a digital transformation leader in the music industry.
Musicians have traditionally gotten a terrible deal in royalties and remuneration, so it’s encouraging to see a major company taking measures to remedy that. NFTs provide artists with a new option to monetize their work and engage with followers.
NFT record labels are a new way for artists to compensate for their labor adequately, and Sony Music is leading the way. This trademark application demonstrates their commitment to adapting to the times and providing their artists with the best possible platform for success.
Artists have already begun experimenting with NFTs, and it will be interesting to see what the future of the music industry holds. We may witness a new era of artist-fan connection and recompense with Sony Music’s support.
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