How To Grow Crypto/NFT Projects: Top 7 Twitter Marketing Strategies

December 19, 2023 - Around 6 mins mins to read

In this article, the Coincu News Team explores why Twitter, now known as X, is the ultimate platform for community development in cryptocurrencies. Discover the journey of Twitter and its transformation under Elon Musk’s leadership. Learn how Twitter’s unique features make it an ideal space for promoting crypto and NFT projects. Explore Twitter Marketing Strategies to grow your crypto projects and engage with the community. If you’re looking to make an impact in the crypto world, this article is a must-read.

The Story of Twitter and the X Revolution under Elon Musk

Twitter had a humble beginning as an SMS-based communications platform for a podcast company. It quickly gained popularity as a social networking site and was launched to the public in 2006. The number of daily tweets increased significantly in 2007, and today, Twitter is one of the top five most-visited social websites worldwide, with over 500 million daily tweets.

just setting up my twttr
— jack (@jack) March 21, 2006

Since 2022, Elon Musk has taken over Twitter and introduced a rebranding effort to transform it into X. X plans to offer crypto payment services, allowing users to earn money from their content and potentially replace crypto wallets. While Musk denies launching their cryptocurrency, this move aligns with their goal of becoming an “everything app”. Musk’s company, Tesla Inc., reportedly holds over 10,000 BTC and is a fan of DOGE, suggesting that X may introduce crypto services shortly.

Why We Need Twitter Marketing Strategies to Promote Crypto/NFT Projects?

Twitter has become the go-to social media platform for the cryptocurrency and NFT community. It’s specifically designed to meet users’ needs in the crypto space. The 280-character limit allows crypto influencers and NFT brands to share concise announcements. Users can upgrade to premium to expand the character count. Through threads, creators and investors can dive into detailed analysis of crypto/NFT projects. These messages can reach millions of people in the community. Twitter’s hashtag feature helps users discover new projects, while its proficient algorithm helps creators attract the attention of blockchain enthusiasts.

*With many outstanding features and publisher support, Twitter has become the most popular platform for Crypto/NFT projects.*

As a result, the cryptocurrency community on Twitter has proliferated, surpassing other social media platforms. Since 2020, nearly 1 billion tweets have been shared about cryptocurrency, with 299 million occurring in the past year alone. Therefore, Twitter is the best platform to stay active and relevant in the crypto and NFT. Moreover, Twitter has attracted many cryptocurrency enthusiasts to its platform. Users can now tip creators with Bitcoin, display their NFTs as profile pictures (as PFPs in the community), and link their crypto wallets to Twitter for more effortless authentication. All these reasons explain why we must build systematic and professional Twitter marketing strategies.

7 Steps to Using Twitter Marketing Strategies to Grow Your Crypto/NFT Community

There are numerous Twitter marketing strategies. The strategies mentioned below are ones that well-known Blockchain projects have employed in the past, and they are also areas in which we can assist at Coincu News Team:

Improve Twitter Bio
Deploy Giveaway/Airdrop Campaigns
Building a Strong and Authentic Community
Increase Crypto Twitter Engagement Organically
Boost Your Crypto Twitter Exposure with Pinned Tweets
Create a Crypto Trend and Generate Buzz
Use Influencer Marketing Tactics

1. Improve Twitter Bio

Start with the first step of Twitter Marketing Strategies by refining your Twitter bio to clearly and concisely describe your project. Be sure to mention your industry. Incorporate popular and trending hashtags relevant to your blockchain project, but use them sparingly. Don’t forget to include a link in your bio to make it easy for potential users to visit your website.

In the Bio section of Twitter, you need to provide brief information, introduce the project, the industry you are pursuing and don't forget to use hashtags and update the website. — *In the bio, you need to provide a brief description, introduce the project and the industry you are pursuing, and don’t forget to use hashtags and update the website.*

2. Deploy Giveaway/Airdrop Campaigns

Giveaways are a powerful way to generate excitement and increase brand awareness on Twitter Marketing Strategies. They drive targeted traffic to your website and help you reach a wider audience. Consider organizing a giveaway that aligns with your project’s goals and requirements. Remember, there is no one-size-fits-all strategy, and the key is to achieve a positive return on investment (ROI).

Currently, Giveaway/Airdrop is a popular marketing way for projects to expand the influence. However, you also need to consider your marketing goals and ROI before running. — *Currently, Giveaway/Airdrop is a popular marketing way for projects to expand their influence. However, you must also consider your marketing goals and ROI before running.*

3. Building a Strong and Authentic Community

While having a large number of followers can indicate a strong community, it is important to focus on enhancing your brand image and reputation. Assess the level of enthusiasm surrounding your project and compare the number of holders with the number of followers. Building trust with your target audience is crucial, so strive to come across as authentic. It will raise concerns if you have a significant number of followers, but the community is inactive, or the number of token holders is too low.

An example of a comparison of the doodles project. We are not only interested in the number of followers but also need to compare with other metrics to evaluate the popularity of a Crypto/NFT project. — *Users are not only interested in the number of followers but also need to compare with other metrics to evaluate the popularity of a Crypto/NFT project.*

Using Twitter Marketing Strategies to grow your Twitter project organically, you can start by providing value to the community and highlighting the benefits that users can gain from becoming active members. Engage with other content and utilize hashtags or influencer marketing tactics.

4. Increase Crypto Twitter Engagement Organically

In addition to sharing updates about your project, aim to consistently post content that is not directly related to your project. Engage with the latest updates and events within the crypto community to increase your visibility. Take advantage of trending topics and create content around them to attract more people who are interested in learning about your project.

Being diverse, updating news, trending topics related to your industry is one way to reach more potential users. — *Being diverse, updating news, and trending topics related to your industry is one of Twitter’s Marketing Strategies.*

5. Boost Your Crypto Twitter Exposure with Pinned Tweets

Utilize pinned tweets on your Twitter page to effectively promote the latest updates about your project. This is an opportunity to showcase your project and highlight the most recent developments.

*Using Tweet Pins can help you reach more people in a completely natural way*

6. Create a Crypto Trend and Generate Buzz

Harnessing the power of the crowd through decentralized marketing is one of the effective Twitter Marketing Strategies. Engage community members as ambassadors who can share memes, videos, and other content to enhance your social media presence. Look to influential figures like Elon Musk, who express their enthusiasm for cryptocurrencies through memes. Monitor your project’s mentions on platforms like Lunarcrush to identify opportunities to enhance your social media presence.

*It will be a big advantage if your project has ambassadors who can make memes and videos to enhance your social media presence.*

7/ Use Influencer Marketing Tactics

Twitter personalities, as are Twitter Marketing Strategies, are significant in the crypto world. When crypto influencers support your project through tweets, it generates attention and enhances your popularity. Engage with and comment on influencers’ posts to attract potential users to your site. The comment doesn’t necessarily have to be focused on your project, but it can be related to the crypto space in general, such as trending topics like #GameFi, #RWA, #Defi, or #ecosystems Base, #zkSync, #OP… You can leverage these trends to propel your project and community forward.

Do you remember the story of how Elon Musk used his influence to pump $DOGE? — *Do you remember the story of how Elon Musk deployed special Twitter Marketing Strategies by using his influence to pump $DOGE?*

Conclusion

After reading this article, it is clear that Twitter (X) is the ideal platform for building cryptocurrency and NFT projects. Twitter’s unique features and characteristics make it the perfect space for community development and promotion in the crypto world. Twitter (X) offers unparalleled opportunities for developing and promoting cryptocurrency and NFT projects. By following the Twitter Marketing Strategies outlined in this article, we hope you can leverage the power of Twitter to make a substantial impact in the crypto world and engage with a lively and enthusiastic community.

Crypto Marketing

How To Grow Crypto/NFT Projects: Top 7 Twitter Marketing Strategies

The Story of Twitter and the X Revolution under Elon Musk

just setting up my twttr
— jack (@jack) March 21, 2006

Why We Need Twitter Marketing Strategies to Promote Crypto/NFT Projects?