Kweichow Moutai Launches AiMoutai Digital Technology Co., Ltd.

2 mins mins

Key Points:

Kweichow Moutai creates AiMoutai Digital Technology, focusing on blockchain.
No official crypto issuance plans revealed.
Emphasis remains on digital services expansion.

Kweichow Moutai has established AiMoutai Digital Technology Co., Ltd. with a 600 million RMB capital, focusing on blockchain and internet services in China, according to corporate filings.

This expansion emphasizes Moutai’s digital ambitions, affecting non-crypto sectors, without immediate cryptocurrency or market implications, reflecting broader adoption of blockchain technology in traditional industries.

AiMoutai Launch Marks $600 Million Blockchain Venture

Kweichow Moutai announced the formation of AiMoutai Digital Technology Co., Ltd., with 600 million yuan in capital. The subsidiary will focus on blockchain technology and internet services. It reflects Moutai’s strategy to diversify beyond its liquor roots.

The establishment signifies a broader digital expansion effort. However, there is no official evidence suggesting AiMoutai will engage in token issuance or DeFi activities. The business move aims to bolster the company’s technological offering.

Community reactions remain cautious. Major figures and regulators have not linked AiMoutai to crypto assets directly, indicating the company’s focus on digital services rather than crypto markets.

China’s Blockchain Expansion Without Cryptocurrency Focus

Did you know? Kweichow Moutai’s digital focus aligns with China’s strategic emphasis on blockchain technology, though this does not imply cryptocurrency participation.

As of January 11, 2026, Bitcoin (BTC) is valued at $90,647.98, with a market cap of $1.81 trillion according to CoinMarketCap. The circulating supply is 19,974,659 BTC, close to its 21 million max supply, reflecting its dominant status at 58.47% market share.

bitcoin-daily-chart-5574 — Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 23:41 UTC on January 11, 2026. *Source: CoinMarketCap*

Coincu’s analysis suggests that while Kweichow Moutai is expanding digitally, regulatory support for blockchain in non-crypto sectors may see an uptick. This aligns with China’s “blockchain, not crypto” stance and traditional industry adaptability. Insights indicate the move strengthens Kweichow Moutai’s e-commerce and digital capabilities, crucial for sustained growth in the tech-driven market landscape.

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