Audi Revolut F1 Team Partners with Nexo for Digital Asset Strategy

Key Points:
  • The Audi Revolut F1 Team partners with Nexo for a multi-year digital asset collaboration.
  • This partnership marks Audi’s first foray into digital assets ahead of their Formula 1 debut in 2026.
  • Nexo aims to bring immersive experiences to global audiences through this collaboration.

Audi Revolut F1 Team and crypto platform Nexo announced a four-year partnership on January 17, marking Audi’s first venture into digital assets as it enters Formula 1.

This collaboration reflects Audi’s commitment to integrating digital innovations into motorsport, providing fans and clients with unique interactive experiences while expanding Nexo’s global presence.

Audi Enters Crypto: Nexo Partnership Details

The Audi Revolut F1 Team announced a four-year partnership with Nexo, a leading crypto lending platform, marking its first digital asset collaboration as it prepares for its Formula 1 entry in 2026.

The partnership introduces opportunities for co-created content and educational initiatives. This initiative enhances the fan experience and aligns with F1’s emphasis on electrification and sustainable fuels in its 2026 regulations.

“As we prepare to enter Formula 1, we are highly selective about the partners we bring on this journey. We are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation, and to create tangible value — from exclusive experiences to new ways of engaging our global fanbase and Nexo’s clients.” — Stefano Battiston, Chief Commercial Officer, Audi Revolut F1 Team

Nexo Partnership Details

Did you know? Audi’s partnership with Nexo follows other automotive manufacturers integrating blockchain technology, though Audi has no previous crypto history, marking a significant step into this space.

According to CoinMarketCap, Bitcoin (BTC) currently trades at $95,377.91 with a market cap of 1,905,370,782,208.67 and a 24-hour trading volume of 19,620,484,940.69, a 51.53% decrease. Its price has increased by 0.58% over the past 24 hours, with notable fluctuations in recent months.

bitcoin-daily-chart-5696
Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 17:38 UTC on January 17, 2026. Source: CoinMarketCap

Insights from the Coincu research team indicate that such partnerships could potentially influence financial models in motorsport and crypto industries. Regulatory and technological advances may also play a role in future integration of digital asset strategies.

Rate this post

Other Posts: