Tether’s Cash Offer for Juventus Ownership Rejected by Exor

3 mins mins

Key Points:

Tether’s €540M bid for Juventus was rejected.
Juventus shares and the JUV token saw significant rises.
Potential for future partnerships impacting crypto-sports dynamics.

Tether has made a binding all-cash offer to acquire a 65.4% stake in Juventus Football Club from Exor, pending necessary approvals, reflecting its ambitions in sports investments.

This potential acquisition could shake the football industry’s dynamics, with a notable 30% surge in Juventus shares and its fan token soaring amid crypto-sports interactions.

Tether’s €540M Bid for Juventus Rejected by Exor

Tether and Exor were at the forefront of a transaction involving Juventus Football Club. This involved Tether’s binding offer to acquire Exor’s shares or a substantial 65.4% that was valued at approximately €540 million. If completed, Tether intended to make subsequent offers for remaining shares and invest further in the club upon acquisition.

Tether’s CEO Paolo Ardoino expressed admiration for Juventus, highlighting shared values of “commitment, resilience, and responsibility,” appealing to potential investors and supporters. Meanwhile, the Agnelli family’s decision to retain its stake underscores its long-time connection with the club.

Market reactions following the announcement included a sharp rise in Juventus shares, which climbed as much as 30%, bringing its valuation close to €1 billion. Likewise, the JUV fan token experienced a significant price surge, further underscoring the profound interplay between crypto assets and traditional sports markets.

Paolo Ardoino, CEO, Tether, “Juventus is a symbol of Italian excellence with a truly global presence, built over generations through hard work, ambition, and the unwavering loyalty of its supporters. These values mirror how we have built Tether, with patience, independence, and a focus on long term resilience.”

Juventus Token Soars 34.92% Amidst Acquisition Bid

Did you know? Tether’s attempt to acquire Juventus marks one of the most substantial efforts by a crypto entity to take majority control of a historic European football club.

The Juventus Fan Token (JUV) is currently trading at $0.83, recording a market cap of $11,480,017.64, according to CoinMarketCap. The token’s trading volume hit $113,354,734.18 with a 2594.01% increase. It surged 34.92% over 24 hours, despite long-term downturns.

juventus-fan-token-daily-chart — Juventus Fan Token(JUV), daily chart, screenshot on CoinMarketCap at 19:01 UTC on December 13, 2025. *Source: CoinMarketCap*

Coincu analysts anticipate strategic partnerships or new sponsorships if Tether’s bid is readdressed, possibly impacting regulatory approval and financial landscape in crypto-related sports sponsorships. Historical interactions between sports and crypto demonstrate potential for evolving partnerships.

DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.