AgriFORCE Transforms Into AVAX One, Prioritizing Avalanche

3 mins mins

Key Points:

AgriFORCE becomes AVAX One with a $550M strategy shift.
First Nasdaq-listed firm to focus on Avalanche.
Strategy supported by over 50 institutions including Galaxy Digital.

AgriFORCE Growing Systems (Nasdaq: AGRI) has rebranded as AVAX One, becoming the first Nasdaq-listed company to focus on acquiring Avalanche (AVAX) tokens, targeting over $700 million in holdings.

This strategic shift indicates a growing institutional interest in Avalanche technology and impacts the market dynamics for AVAX, potentially increasing its visibility and liquidity among public investors.

AVAX One Sets New Precedent on Nasdaq

AgriFORCE Growing Systems, listed on the Nasdaq, has rebranded as AVAX One. Under CEO Jolie Kahn, it is the first publicly-traded company to focus primarily on accumulating Avalanche’s native token AVAX. Supported by major investors, this bold decision emphasizes the growing mainstream integration of blockchain technology.

The $550 million capital raise aims to deploy both a $300 million PIPE and an additional $250 million through equity-linked instruments. This demonstrates a substantial commitment to the Avalanche ecosystem. The strategy targets boosting AVAX’s visibility and trading within public markets.

“The architecture of financial markets is changing, and programmable blockchains like Avalanche are the new foundation… For the first time, our company provides public market investors with a professionally-managed vehicle to invest directly in this transformation. Our mission is to maximize our ownership of this foundational technology, AVAX, on a per-share basis, delivering direct value to our shareholders as this new economy grows.” – Jolie Kahn, Chief Executive Officer, AVAX One

Impact on AVAX and Future Insights

Did you know? Despite being known for embracing Bitcoin, this marks the first instance of a Nasdaq-listed company’s primary focus being on AVAX, showcasing its growing market appeal as of 2025.

As reported by CoinMarketCap, the price of AVAX is $31.09 with a market cap of $13.13 billion. In the past 24 hours, its trading volume reached $1.27 billion. The past 90 days have seen a substantial increase in AVAX’s market presence, with a 70.84% rise in price.

avalanche-daily-chart-17 — Avalanche(AVAX), daily chart, screenshot on CoinMarketCap at 11:36 UTC on September 22, 2025. *Source: CoinMarketCap*

The Coincu research team suggests that these actions may lead to heightened institutional and investor interest in blockchain assets beyond Bitcoin. With no notable regulatory intervention, the success of AVAX One’s strategy could lead to further similar moves by other firms. This transformation may define a new era for public company participation in the crypto market.

DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.