Web3 Platform at Starbucks Odyssey’s Beta Version Is Now Available
Starbucks today announced the introduction of Odyssey, a Web3-based loyalty program and NFT community, to its first round of US Beta testers.
Waitlist members will be asked to join the Odyssey loyalty program on a monthly basis beginning in January 2023. Starbucks would not specify how many people had signed up for the waiting list, only that demand had “far exceeded” its expectations, and that it had hired Adam Brotman, co-founder of Web3 loyalty startup Forum3, as a special advisor to Odyssey.
The Journeys are intended to promote the Starbucks brand on web3 platform and feature a variety of activities such as viewing movies or taking quizzes, playing puzzles, or even going to the store to try out new drinks that the firm wishes to promote. The last example is part of what makes Starbucks Odyssey more fascinating than previous corporate NFT projects, as it is really linked to the company’s existing loyalty program, business goals, and mobile payment technologies, rather than serving as an afterthought.
In the instance of Journeys on web3 platform related to in-store purchases, Odyssey members would scan their existing Starbucks Rewards card while purchasing the relevant drink or menu item, and the activity would be shared with Odyssey, earning the member points.
Instead of being redeemed for incentives, the points collect over the course of the year (like Stars are). The points would reset at the end of the year, and you’d have to start over. However, you will keep your NFTs, which will be integrated with the Starbucks app in the future, allowing consumers to personalize their Starbucks Card or be printed on other items.
As the Odyssey program enters beta, the first Journey Stamps will include those inspired by Starbucks’ past, such as its initial location in Seattle’s Pike Place Market; others will showcase iconic designs and this year’s “Gift-Wrapped Magic” holiday cup art.
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