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Bitcoin

Bitwise Spot Bitcoin ETF Continues To Be Promoted In Preparation For Launch

December 21, 2023 - Around 2 mins mins to read

Key Points:

  • A Bitwise Spot Bitcoin ETF commercial has been published for the second time with actor Jonathan Goldsmith amid an SEC application.

  • Commercials express confidence despite pending approval, encouraging BTC investors to choose Bitwise.

  • Marketing wars escalate among financial firms, including Hashdex, as they vie for a first-mover advantage in attracting crypto investors ahead of SEC decisions.

In the midst of its application awaiting approval from the US Securities and Exchange Commission (SEC), Bitwise has unveiled its second commercial for a Spot Bitcoin ETF. The advertisement once again features actor Jonathan Goldsmith.

Bitwise Spot Bitcoin ETF Continues To Be Promoted In Preparation For Launch

Second Commercial for Bitwise Spot Bitcoin ETF Unveiled

Bitwise‘s initial commercial seemed tailored to older generations, such as Gen X and baby boomers, adopting a classy and sophisticated style reminiscent of television ads from the past. In the ad, Goldsmith states, “You know what’s interesting these days? Bitcoin. Look for Bitwise, my friends.”

While these commercials do not confirm the approval of the applications, they reflect confidence in a positive outcome.

Following the December 18 commercial, Bitwise has released another featuring Goldsmith for the second time. Goldsmith conveys regards from Bitcoin founder Satoshi Nakamoto and issues a call to action for BTC investors to select the company for their Bitwise Spot Bitcoin ETF.

In the latest ad, Goldsmith says, “I thought you would like to know, Satoshi sends his regards.”

This second release comes at an intriguing moment as the SEC continues to evaluate multiple applications for spot Bitcoin ETFs. Bitwise, alongside several financial firms, has persistently sought the establishment of the Bitwise Spot Bitcoin ETF, aiming to bridge the gap between traditional finance and the burgeoning Bitcoin market.

The SEC has engaged in discussions with various firms, including Grayscale and BlackRock, regarding spot Bitcoin ETFs. Other firms have also initiated advertising campaigns for their Bitcoin ETFs to attract crypto investors, including Hashdex.

DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

Bitcoin

Bitwise

BTC

SEC

Spot Bitcoin ETF

Author

Harold

With a passion for untangling the complexities of the financial world, I've spent over four years in financial journalism, covering everything from traditional equities to the cutting edge of venture capital. "The financial markets are a fascinating puzzle," I often say, "and I love helping people make sense of them." That's what drives me to bring clear and insightful financial journalism to the readers of Coincu.