The Immutable Token, or NFT, has been a revolutionary force in the crypto, arts, and sports industries, not least because successful financial liberation projects bring creativity to people, but also through its ability to bring art lovers to creators and athletes to their fans bring to .

Prior to 2021 – and some blockbuster sales from Beeple – NFT-based artwork was relatively unknown. And while OpenSea exists, the massive volume of transactions over the past six months is unimaginable.

The success of Dapper Labs’ NBA TopShot NFTs has proven that digital collections have widespread appeal, and to date, collections worth more than $ 780 million have been bought and sold on the platform. In late September, Dapper Labs raised an additional $ 250 million in funding, which shows that large companies are realizing the marketing and sales potential of NFT.

In the past three months, a number of famous musicians, artists, influencers and athletes have entered the room by buying “blue chip” NFTs or starting their own projects on the internet. Steph Curry and Shaquille O’Neal are just some of the few professional athletes who recently changed their Twitter profile pictures to NFTs from projects like Bored Ape Yacht Club and Creatures World NFT, and even Snoop Dog has revealed he’s an avid collector of rare NFT projects.

The trend for celebrities, corporations and athletes to launch their own NFT platforms and unique water droplets is set to accelerate and this week Cointelegraph was able to steal a few minutes from what is known about his recent purchases and plans, to go into space.

Cointelegraph: Shaq, you are an accomplished businessman with experience in many fields. What brought you to Non fungible token?

Shaq: In 2008, Twitter caught my attention because technology enabled me to speak directly to my fans. Non fungible token is part of the next wave of live interactions. If you own one of my works, I can interact with you directly. It is also interesting that my collectors can interact with communities of other collectors.

CT: CNBC recently quote you say that you don’t invest in crypto because “I don’t understand”. Has your recent experience with Non fungible token helped clear the confusion about cryptocurrencies as an investment and medium of exchange?

Shaq: I always approach new spaces by exploring first. This NFT collection was my first step into the crypto world. That’s why I worked with a digital artist like Justin who showed me the ropes. I am learning more every day.

CT: How do you think Non fungible token can help connect athletes better with their fans?

Shaq: There are many ways to do this. Just owning my NFT is a way to share my legacy. If you own one, you can own a Shaq item that no one else has. Airdrops and giveaways are great, but nothing beats real life meetings, which is why I’ll be dining with anyone who buys my 1/1. I will also meet another collector at the My Happy Home event.

CT: What do you think the crypto sector needs to do to make cryptocurrencies more understandable and accessible to the general public and investors?

Shaq: NFT is a great way to get people interested in technology. This is how i do it. People need to interact with cryptocurrency in practical ways in order to understand it.

Shaq’s NFT Chain is hosted by Ethernity and will take place on Friday (October 15th). There will be five different NFTs reflecting different moments in his NBA career, and prices range from $ 50 to $ 20,000 in Ether (ETH), ERN (Ethernity’s native token), and credit card purchases.