Recording Academy and OneOf Announce Grammy Awards Partnership
The Recording Academy and OneOf, a green NFT marketplace supported by legendary record producer Quincy Jones, announced the next three-year, three-year exclusive Grammy-focused partnership in a nondisclosure agreement on the Grammy.com website.
Details on specific NFT collections will be announced in January, but both the award itself and the nominees / recipients will be celebrated. A portion of the proceeds from the sale of the property will be used to finance the Recording Academy scholarship fund. OneOf, which is based on the Tezos blockchain, was specially developed for musicians and listeners. Recording Academy Co-Chair Panos A Panay said:
“As an Academy, we’re always looking for ways to help artists discover new forms of creative expression while creating new ways to generate revenue and for fans to interact with the artists they love. OneOf shares this vision and we are proud to partner with a sustainable NFT company. “
OneOf co-founders Adam Fell, Joshua James and Lin Dai emphasized their own excitement when they announced:
“When they reach their full potential, NFTs will empower the music industry in ways that few other technologies have. We are honored to work with this prestigious organization to create a bright future for the industry. “
OneOf launched in August and has hosted previous token drops from Doja Cat, Game, iHeartRadio Music Festival, and Alesso. Whitney Houston, TLC and G-Eazy have also signed future discount agreements with the company. The startup raised $ 63 million prior to launch.
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