Key Points:
- Coinbase and Aston Martin F1 announced a sponsorship partnership, with the deal paid entirely in USDC stablecoin.
- Coinbase branding will appear on Aston Martin’s AMR25 car and drivers’ suits while the team explores blockchain-based fan engagement.
Coinbase and Aston Martin Aramco have entered into a sponsorship agreement that will see the U.S.-based cryptocurrency exchange become an official partner of the Formula One team. The deal, announced Thursday, is notable for being paid entirely in the stablecoin USDC.
Read more: Coinbase Q4 Revenue Up 88% Thanks to Trump Effect
Coinbase and Aston Martin Announced New Partnership Paid in Stablecoins
As part of the partnership, Coinbase’s branding will feature prominently on Aston Martin’s AMR25 race car, including key areas such as the halo and rear-wing end plates.
Additionally, the exchange’s logo will appear on the racing suits of drivers Fernando Alonso and Lance Stroll throughout the 75th Formula One World Championship season.
The Coinbase and Aston Martin collaboration not only boosts the exchange’s presence in global motorsports but also signals Aston Martin’s increasing interest in blockchain technology. The team is reportedly exploring on-chain fan engagement initiatives.
Digital Assets Gain Ground in Global Sports
Cryptocurrency companies have been active in sports sponsorships for years. In Formula One, Crypto.com made headlines in 2021 with a multi-year sponsorship, followed by a nine-year, $100 million deal in 2022, securing naming rights for the Miami Grand Prix. That agreement was renewed in December 2024.
Beyond F1, crypto firms continue expanding their influence in major sports leagues. Tether Investments, the investment arm of stablecoin issuer Tether, recently acquired a minority stake in Juventus, a historic club in Italy’s Serie A. Founded in 1897, Juventus has claimed 36 league titles and remains one of the most successful teams in Italian football.
| DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing. |
Other Posts
Latest
Binance Introduces Binance Alpha 2.0 to Enhance Trading Experience
Trump-Backed World Liberty Financial Completes Raising $250 Million in Second Token Sale
Press Release
DefiTax.us Launches to Simplify Crypto Tax Reporting Amid U.S. Government’s Strategic Cryptocurrency Adoption
TokenPicks Launches Reward System to Incentivize Crypto Education
