To Stand Out and Educate Web3 Infrastructure: How About A Movie?

4 mins mins

The upcoming ETHDenver 2025 is going to be incredible, if the previews of schedules, speakers, and topics are any indication. While there are many goals that the event hopes to achieve, it will be an in-depth look at the bleeding edge of Web3 today, with a lot of “get your hands dirty” activities. People will share ideas, show off code, form new partnerships, and will certainly have a great time.

So with all the excitement and fun, what do you do if your platform is truly innovative but focuses on the most fundamental layer of Web3 architecture?

If you are dRPC, you make a movie to screen for all ETHDenver attendees.

Alice in Node-land: A Twist on A Classic

Yes, a movie. The dRPC team has posted both a teaser for the upcoming AI-driven movie, but has given some interesting insights by showing off the characters in a post designed to generate buzz both inside the dRPC community and among the ETHDenver attendees.

From the posts, it appears that the dRPC team has created a reimagined Alice in Wonderland, named “Alice in Node-land.” This is a very clever way to gather attention for a fundamental, infrastructure platform, and will likely be worth its weight in gold for educating the ETHDenver viewers as well as other audiences down the road. By taking a familiar tale, viewers already know the story’s building blocks. They understand the good characters, the evil characters, the agents of chaos, and where the tension will be most intense. And yes, the visuals teased look amazing.

What is most helpful about this for a platform like dRPC is being able to grab an audience and take them on a journey of discovery. Yes, this could be done with an hour long powerpoint about how the platform works, the role of nodes and security, the promise of scalability, and how decentralization is key. The challenge faced by Web3 infrastructure providers is that the technology is dense, it can be very complex, and there can be a lot of challenges in really grasping how the different pieces work together. Yes, there will always be a place for a whitepaper and a Github review. But as audiences are first trying to understand who you are, what you can do for them, and what they should be excited about, it is critical to match their energy and meet them with a story that is intriguing. Given the wild energy of ETHDenver, this is exactly the right level of energy, mystery, and straight entertainment value needed.

Lessons for the Rest of Us

What can the rest of us take from this clever example? Well, there are several important lessons here.

First, the simple lesson here is that people are driven by storytelling. Yes, there are people who need to hear what you can provide, and a few of those people might seek you out. But there are many other people who could benefit from this, who will never see it. Why not? Because they might not see how the platform clicks with their needs and won’t take the time to find out. A good story has a strong hook, and people are drawn in quickly if it’s a story worth telling AND is told well. While it might not be obvious, storytelling is even more crucial for the dry, tech-dense topics such as blockchain.

Second, in an industry that is massively driven by innovation, our capacity to accept new stimuli becomes saturated very quickly, especially in an environment as insanely entertaining as ETHDenver. Just looking at the program’s website, it’s going to be a wild time for attendees. For each platform, they are in a strong competition for attention and need to realize something very important: It doesn’t matter how amazing you think your platform is. No one will make it far enough to find out if you don’t have a strong story that grabs the audience right away. Think hard about your message, your audience, and tell the right story, and do it well.

The dRPC movie, Alice in Node-land, should be a lot of fun while giving an idea of what the platform actually does. For the rest of the Web3 platforms at ETHDenver, make sure to bring your attention-grabbing A-game, because the standard has been set very high.

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