Landry’s Restaurant Group announced a partnership with crypto firm NYDIG on Tuesday to allow diners to earn $ 25 in Bitcoin for every $ 250 spent at the hotel group’s restaurants.

Landry’s will also begin keeping some of its treasury reserves in Bitcoin under NYDIG management. The company is known for running dozens of franchisees including Morton’s, Bubba Gump Shrimp Company, Rainforest Cafe, and The Palm. Landry’s is owned by TV billionaire Tillman Fertita, who also serves as the company’s CEO.

Trey Zeluff, Director of Digital Asset Strategy at Landry, said in a statement:

“We see Bitcoin as a good option for part of our own treasury, so we want to offer our customers that choice as well. We are proud to work with NYDIG to advance this concept for the hotel industry. “

Landry’s showed the first signs of interest in the crypto space earlier this year when it started accepting bitcoin payments at many of its restaurants in April. At the time, its CEO said the company said, “It was surprising that [a crypto] The deal is, and it’s here to stay. Here it is, and it is inevitable that it will happen. “

CEO Fertita’s interest in crypto appears to have spread to other aspects of his professional life, with his NBA franchise making headlines in both the industry and the industry in recent months. Back in June 2021, Tillman also announced that he would start validating blocks for the Akash network, noting that it was time “to investigate mining or validation of blocks as the next logical step “To start in our digital asset strategy.

NYDIG has also become an active player in the blockchain space, raising hundreds of millions of dollars by 2021 to develop Bitcoin-centric solutions for the insurance, banking and clean energy industries. Earlier this month, Cointelegraph also reported that the company acquired micro-payments company Bitcoin in hopes of “unlocking the financial infrastructure of the future.”

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