Sportswear brand NIKE is the next big brand to hit the metaverse when they announced the construction of a virtual world in the Roblox game.

NIKE’s virtual world in Roblox is called NIKELAND and enables players to equip their characters with NIKE items, from hats to clothing and the brand’s cult sneakers.

Players can then compete against each other in Roblox games such as Tag, The Floor Is Lava and Dodgeball, or create their own mini-games based on existing tools. Roblox is an open world online game that is very popular today with more than 40 million games played every day.

A NIKE representative said:

“The buildings and rooms in NIKELAND are all inspired by the real NIKE headquarters and will host competitions for Roblox players where they can compete in a variety of mini-games. Players receive rewards for these activities in order to unlock additional functions and items. “

Thus, NIKE is the latest major brand to join the Metaverse movement since the social network Facebook announced it changed its name to Meta to show its ambition to build its own virtual universe.

Other organizations inside and outside the crypto industry that have previously indicated their intention to develop the Metaverse / Blockchain game include Microsoft, Huobi (testing the NFT market), Enjin (setting up a $ 100 million fund to Metaverse development nearby.) Future. Ecosystem), SushiSwap (launch of NFT / Metaverse platform), Animoca Brands (development of K-Pop Metaverse), TRON ($ 100 million fund for NFT), FTX / Solana ($ 100 million game development fund blockchain)).