Rarible is adding a messenger feature to the Ethereum NFT market. Given the growing demand for NFTs, including trading volumes of nearly $ 10.7 billion in the third quarter, the markets in which they are consumed are changing and evolving to gain more market share. Today Rarible announced that it has introduced a direct messaging feature that will allow users and creators to communicate using crypto wallet addresses instead of social media usernames.

Rarible Messenger is a new feature on the NFT marketplace that enables potential buyers and sellers to exchange offers, interests, and more. Instead of forcing users to search for places to communicate – social media, discord, or email – Rarible now makes this functionality available on its website.

This is a groundbreaking move in the NFT market, although Rarible is likely not the only player to make it. For example, Coinbase has announced that it will be launching its own NFT marketplace. However, Coinbase’s approach seems more like a Facebook operation, while Rarible aims for direct communication on its website.

This functionality is currently available through Rarible’s marketplace. As announced, the ultimate goal of Rarible Messenger is to act as a standalone Web 3 communication tool. It is based on the user’s Ethereum wallet address and includes security features so that the user can block others if necessary.

The NFT works like an invoice for a rare digital item verified by a blockchain platform and can represent anything from a profile picture to a digital illustration, a video file, to an interactive video game. Ethereum is currently the leading platform for NFT.

Rarible is an open, peer-to-peer NFT marketplace, but it currently handles much less total transaction volume than its competitor OpenSea. While monthly transaction volume has hit the $ 20 million mark in the past three months, OpenSea has hit an average of $ 3 billion per month over the same period.

The big players are creating their own NFT market. FTX US recently rolled out a platform and Coinbase is ready to roll out later in the year. Rarible isn’t the only long-established NFT platform that has made significant changes recently: Nifty Gateway, owned by Gemini, has moved from a centralized approach to curated artwork to a centralized open case of the NFT marketplace.

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