One of the most notable arenas in the United States has signed a new naming rights deal with Crypto.com, the NFL has tacitly partnered with Ticketmaster and Polygon at the NFTs, and two major European soccer clubs have found it with potential crypto partners.

The overlap of sports and crypto news as sponsorship and engagement continue to rise in the headlines remained the focus of crypto and sports news for the past week.

Sports and Krypto News: A Busy Week for OBJ

NFL wide receiver Odell Beckham Jr., better known as OBJ, must have had a busy week this week. The talented lad is expecting a child with his current girlfriend, he has made a deal with Cash App to be paid for in Bitcoin, and then on Sunday afternoon the first touch of his forehead as LA Ram.

The Cash App partnership isn’t the sports star’s first foray into the crypto world; At the beginning of the year, OBJ secured his Twitter profile picture as CryptoPunk.

Sports and crypto news: Spanish soccer stars Iniesta and Binance give mixed ratings

Social media posts by former FC Barcelona midfielder Andres Iniesta weren’t particularly well received over the past week. Iniesta is promoting the Binance cryptocurrency exchange, but there has been no official announcement of the relationship with Iniesta and Binance. SportsPro Media was able to confirm with representatives from Binance that there is a relationship with the Spanish soccer star.

On a Twitter post from a star, the Spanish regulator CNMV replied that Iniesta “should do thorough research”.

Sports and Crypto News: India’s Largest Sports Association Bans Cryptocurrency Trading

Cricket is India’s largest sport and currently the country’s largest and richest sports league is cutting cryptocurrency deals. The Indian Premier League (IPL) follows an instruction from the Cricket Board of Directors in India that all IPL teams are prohibited from entering into sponsorship deals with cryptocurrency exchanges.

Reports state that two groups of IPLs had to cancel potential transactions and describe the policy as “a huge loss of opportunity”. The reports also state that the franchise IPL was not happy with the board’s decision. Less than a month ago, several teams are said to have been in talks about the introduction of fan tokens on Polygon.

The Board of Directors stated that the policy will remain in force until clear regulation is made by the government. The news comes as India’s hotly debated and rigorously debated cryptocurrency law is scrutinized for the country’s upcoming winter parliament session.

Sports and Crypto News: FTX’s Sam Bankman-Fried: Sports Sponsorship “Get noticed in a way that few do”

FTX has spent a lot lately on sports sponsorship and partnerships. That return-to-spend ratio doesn’t seem like a huge problem for FTX CEO Sam Bankman-Fried, who sat down with CNBC’s “Crypto Night In America” ​​segment this week, however.

Bankman-Fried also added that the target audience are people who have been in space or are considering space, describing these partnerships as “a referral boost”.

FTX has gained ground through an aggressive sports sponsorship strategy. Sam Bankman-Fried, CEO of FTX, sat with CNBC to briefly discuss the importance of these partnerships for FTX’s broader marketing strategy.

Sports and Krypto News: Exodus Wallet partners with SportX for esports gambling

Exodus has established itself as one of the few trusted names in cryptocurrencies when it comes to hardware wallets. Last week the company partnered with the online sports and cryptocurrency betting platform SportX. The move will allow Exodus users to easily download the SportX app and place sports bets in over 130 different cryptocurrencies. Of course, the ability to place bets is only geographically limited to areas where sports betting is legal. The SportX platform uses the polygon blockchain. Polygon continues to show interest in the sports gambling space after partnering with DraftKings last month.

In the official press release, Exodus CEO and Co-Founder JP Richardson said, “With an excellent user experience at the core of Exodus DNA, SportX is an ideal partner to help us support sports betting and beyond, to empower people to do so Participate in sports betting control of their own assets. “

Join our Facebook group and Telegram group Coincu News to chat with more than 10,000 other people and share information about the crypto currency market.

Important NOTE: All content on the website is for informational purposes only and does not constitute investment advice in any way. Your money, the choice is yours.