As of February, 24-year-old artist Lana Denina has made more than $ 300,000 selling her artworks as NFTs on various platforms. But she had only started researching it a month earlier.

“I didn’t know anything about blockchain at the time,” Denina told CNBC Make It. “I started learning about it and it was overwhelming. It’s completely revolutionary. ”

As a painter, Denina was immediately impressed by the technology and her ability to serve artists as a means of demonstrating personal responsibility.

“Traditional galleries are like the old world because there isn’t a lot of variety. I’ve never been entirely drawn to it, especially as a woman of color. ”

Unlike traditional art marketplaces, NFT and Web3 allow artists to create their own galleries and set their own prices online, explains Denina. Artists can also use NFT to earn royalties from secondary sales of their work. Denina herself earns 10%.

“I hope to get more innovators like me excited about technology.”

“Touch me, love me” by Lana Denina

Denina, based in Montreal, Canada, began selling individual NFT paintings created by Mona Lana, but later began listing the entire collection.

In November, she coined her latest collection, Mona Lana, which sold out within a few weeks.

This collection includes 500 unique portraits of women from Denina. Each portrait is code-generated with 112 different characteristics, she said.

“It happened very quickly. I was really surprised. I don’t know if I’m lucky. It was a great success for me and my partner. We put a lot of effort into this project and we are very happy, “said Denina.

Although she has a partner, Denina creates all the works of art herself. She did not provide any information about the profit.

Each of Denina’s work represents black people and the “black culture” that has resonated with the NFT community. She is especially grateful when customers say they decided to buy their first NFT after realizing their intentions.

“When they saw Mona Lana, they really wanted to buy an NFT. Before that, they looked at other projects and maybe not yet felt the soul in them. “

Mona Lana # 500, the last piece in the Mona Lana collection by Lana Denina

After the Mona Lana collection exceeds trading volume of 100 ethers, Denina plans to share a percentage of the proceeds to Cyber ​​Baat, a DAO creative collective that supports African artists and donates to their wives in Canada.

While Denina does well in the NFT space and says it is different from the traditional market, there is still a lot to be done when it comes to inclusivity and support.

“As a young woman of color in this field, it is 100 times more difficult to be respected and equal to everyone else. But I also received valuable support and met extremely clever and talented people, ”said Denina. tweet in November.

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