While not by much, last week’s sports and crypto headlines also show significant growth in the industry.

Here are the highlights from the past week on sports and crypto news

Sports and Krypto News: Zoomph NBA New Sponsorship Report

The Sponsorship ROI and Audience Company, Zoomph, publishes solid sponsorship data on a regular basis, revolving around many unique aspects of the sport. This week, the company’s NBA First Quarter Report includes sponsorship data for the first quarter of NBA games from mid-October through late November.

The report covers industry groups like Food and Beverage, Finance, and of course, Crypto and NFT – including FTX.US, Crypto.com, and Socios. Socios leads the way in terms of sponsored posts on social media, as well as overall logo impressions and brand equity. FTX has the lowest number of posts at 56, but almost five times more brand value per post than the two aforementioned competitors.

Sports and Krypto News: Coinbase Adds Kevin Durant

The Coinbase team is also building relationships specifically for athletes in the NBA. Superstar Kevin Durant and business partner Rich Kleiman who heads Thirty Five Ventures have entered into a strategic partnership with Coinbase this week targeting crypto content and education, news and NFT creation, operations, charity, and more.

Sports and crypto news: Nike buys RTFKT while Adidas releases their first NFT

RTFKT made a name for themselves in Metaverse apparel and now the biggest names in physical apparel are bringing a head start on board. While Adidas has been making headlines lately, heavyweight competitor Nike doesn’t want to be left behind in the room. Last week, Nike bought RTFKT as their latest acquisition.

Meanwhile, Adidas released its first NFT this week. While the drop sold out in a flash, the platform tried to limit NFTs to two per person. This becomes difficult, of course, when you can’t KYC users and can limit them to a single crypto address to conduct transactions. With this, one consumer secures 330 NFT and many others only pay the minting fee and leave empty-handed.

Sports and Krypto News: Orange Comet & Seattle Kraken Partnership

Seattle Kraken has banned the emerging NFT platform Orange Comet as its first NFT partner. However, Seattle supporters with their newest major league sports team have some sustainability issues in the NFT. This is a special topic because there is already a funding agreement for Krakens new building, the Climate Pledge Arena. Kraken has stressed that it did fair due diligence while Orange Comet highlighted the use of the Avalanche blockchain – a much more sustainable alternative to options like traditional Ethereum. However, many people are still not convinced.

While many Layer 2 chains are doing a great job in the area of ​​sustainability, we should push innovation even further – offsetting CO2 to net zero is far from final.

Sports and Krypto News: An MMA fighter with a progressive approach beyond the NFT

Cannabis is a hotly debated topic in all major sports, especially high-contact sports like MMA fights. Former UFC fighter Elias Theodorou went into the ring this weekend to take on rival Bryan Baker and won the first North American fight with an athlete who received a medical license exemption from TUE for marijuana. .

Bitcoinist sat down with Theodorou over the weekend ahead of its big fight to highlight its integration with NFTs, courtesy of its partner with the New World platform and more.

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