In a collaborative NFT project, Adidas Originals, gmoney, Bored Ape Yacht Club and PUNKS Comic earned $ 43 million in 72 hours.

During the launch weekend, the first NFT of the Adidas Originals project “Into the Metaverse” generated 11,391 ethers (ETH) worth over 43 million US dollars on OpeanSea. Classified by volume of trade, this collection took second place on OpeanSea behind RTFKT’s Clone X and Takashi Murakami collections.

In collaboration with Bored Ape Yacht Club, PUNKS Comedian and gmoney, Adidas Originals helped develop a digital asset and offered 30,000 copies of the same item for sale on December 17th. Almost 20,000 copies of the NFT Phase 1 have been sold. far.

Related: Adidas Originals launches its first NFT collection

According to the company, $ 15.5 million earned during the early entry phase had to be paused and restarted after a few hours due to technical issues with the non-minted Mutant Ape Yacht Club.

This NFT is not a collector’s item, but an access token that gives owners exclusive access to both the virtual wearable in the sandbox game supermarket and the respective physical products.

In the Metaverse, challenging the impossible is a reality. On Friday we hit the Net3 world with one of the most widespread NFT drops in history.

1/10

– adidas Originals (@adidasoriginals) December 20, 2021

Related: The NFT world is gradually closing the gap between niche and mainstream

NFT owners can also get a physical version of PUNKS Comedian Challenge 2: X Marks the Drop, a graphical story about all of the characters in the collection. The comics are also available separately on PUNKS Comedian’s OpenSea profile. The development team of PUNKS Comedian Pixel Vault is said to have taken part of the proceeds from the OpenSea sale and put it back into the coffers of the PUNKS community.

To tweets With a partnership with Coinbase and the introduction of its own sandbox plot, Adidas has brought its sneakers firmly into the Metaverse with the success of its exclusive NFT drop. Rival Nike has also expanded its digital footprint through a partnership with virtual sneaker and collectors brand RTFKT, the hip OpenSea collection at the time of launch.