2022 will see an explosion of artificial intelligence and machine learning in media and entertainment
In their new whitepaper 70 Technology Trends That Will – and Won’t – Shape 2022, the analysts at ABI Research identify 35 trends that will shape the technology market and 35 more that, while attracting a lot of speculation and comment, are less likely change the needle in the next twelve months. “The consequences of COVID-19 prevention measures, the transition from a pandemic to an endemic disease and global political tensions are weighing on the fate of next year. This white paper is a tool for our readers to improve their understanding of the top key trends that will emerge in 2022 as the world begins to step out of the shadow of COVID-19. It also highlights much touted trends that are less likely to have a significant impact in 2022. ” Stuart Carlaw, Research Director of ABI Research.
What will happen in 2022:
A boom for AI and ML
The role of AI and ML in the media and entertainment industry will grow dramatically by 2022, beating sales projections $ 9.5 billion in 2022 when video ad technology is introduced. Due to the competitive pressure from direct-to-consumer services, incumbents (ie pay-TV operators, broadcasters) need to reduce costs, limit disruption and leverage as much value as possible from existing customers. The role of AI / ML will grow here in order to better address households with promotions, to automate more work processes and to better secure home content and services.
AI / ML will also play an increasing role in advertising technology to enhance personalization and contextual advertising and serve as a foundation for differentiation. This is especially important following changes to third-party tracking devices (i.e., Advertiser Identifiers (IDFAs) and third-party cookies) and an increasing focus on privacy. The consequence of these trends is that the changing privacy landscape will not affect the ad market as much as some have feared.
What will happen in 2022:
Metaverse is not completely formed
Despite all the headlines and investments, Metaverse is not coming in 2022 or within the typical 5-year forecast period. Metaverse remains more of a buzzword and vision than a full-fledged final destination with a defined arrival date. What we have today is a number of tech companies building their own version of the “metaverse,” but this multiverse is not fully interconnected, does not yet use open standards widely, and is not reliable (XR) – all principles of super- Reverse vision (some will also list the crypto economy, which is also not true).
However, this does not mean that all that is said about the Metaverse is premature; rather, the technology industry will continue to lay the foundations and build on that Metaverse future. It may take more than a decade for the “full” form of the metaverse to take shape, but there will be many opportunities before then. When the metaverse shows up, it will really change the way we live, creating tremendous opportunities for a wide variety of technologies including 5G / 6G, edge and cloud computing, XR and AI / ML.
For more trends that will – and won’t – happen in 2022, download the white paper 70 Technology Trends That Will – and Will’t – Shape 2022.