How a California tech company moved from gaming to saving lives

It all started with bloody sands in a remote front-end base of operations in Kunar. province, Afghanistan, but none of the founders of 2B3D Inc. knew it then.

Robert Bell is sales director and owner of Bell Medical Solutions, which generates high volume sales by managing multi-million dollar accounts.

"I got involved with crypto shortly after the market crashed,"

Bell explained.

"As an early investor in NFTs, I realized the potential, but there was also no easy way to show off these digital works of art. I knew there was a better way."

Bell is launching its own NFT marketplace in 2021 with the intention of creating a virtual space where NFT can really be appreciated. He contacted a childhood friend, Andrew Bjarnsen, to help develop the NFT galleries.

Bjarnsen completed the Laguna College of Art and Design Master of Fine Arts in Game Design Arts. His University of Southern California the team developed an “electrochemical VR rhythm game” called Supernova, was selected as a finalist for the IEEE GameSIG Showcase 2018 in 2018, according to LCAD. This game laid the foundation for Bjarnsen’s game studio.

"We started talking about his video game projects and my NFT marketplace, and we decided to combine the two,"

said bell.

Bell and Bjarnsen founded 2B3D Inc. to develop a VR supermarket full of NFTs using their combined marketing, crypto and game design expertise. But why stop here? You want to make a difference in the real world too, and for good reason.

Bjarnsen recently returned from a US Army assignment Afghanistan, serves as a combat medic.

"I quickly recognized that something had changed in my friend,"

said bell.

How many veterans returning from Afghanistan At the time, Bjarnsen was struggling to recover from a traumatic event. This condition, known as post-traumatic stress disorder, can last for months or years, with triggers for memories of the trauma accompanied by intense physical and emotional responses. Other symptoms include nightmares, unwanted memories of the trauma, avoidance of situations that evoke memories, strong reactions, anxiety or depression.

Veterans who fought in the war or feel isolated are most likely to be suicidal. Twenty to 30 percent of veterans suicide also test positive for PTSD. Many others go undiagnosed.

Bell immediately thought of his friend.

"Honestly, my 'aha' moment was when I looked at the 580 veteran suicides last year,"

said bell.

"When I wrote that number down and really did that math, that's when something changed in me. I no longer wanted to make something that was just fun or cool, but something that could help heal and save lives. I knew it needed to be done as fast as possible."

2B3D’s flagship project is a gamified VR mental health solution called VRx for veterans with PTSD.

VR therapy or the use of VR technology for psychological rehabilitation or therapy is supported by more than 25 years of scientific research. The Office of Naval Research believes that VR therapy, with its playful qualities, can resonate with the current generation of warriors. According to the U.S. Department of Veterans Affairs, video games can help veterans recover from trauma.

In an open clinical study of VR therapy by the Office of Naval Research, veterans with PTSD experienced a 56 to 90% reduction in stress response measurements. Another 46% of veterans no longer screened positive for PTSD after receiving VR treatment.

"I get phone calls from strangers who are desperate for this solution,"

Bell explained.

"Once I realized that every day closer to our goal has the potential to save hundreds of lives, I stopped sleeping as much. I knew we had to get this done."

With VRx pre-installed on VR headsets, veterans with PTSD can step into a calming virtual environment built into neurocognitive mini-games developed with data points. The research is supported by neuroscientists and neuropsychologists.

In addition, 2B3D has partnered with the veteran-owned and operated nonprofit Forge Forward Project to conduct an peer-reviewed study of VRx using test protocols and the world’s most advanced imaging. With six different cognitive tests performed inside the MRI machine, neuroscientists were able to measure the impact of their VR games on the coupling of neural circuits that make the connections between cells, nerves and blood flow in the brain. By processing more than 7,000 near real-time images of the brain and comparing them to a database of healthy controls, the Forge Forward Project aims to show how exactly VRx’s neurocognitive mini-games start the healing process in the brain.

Veterans can also use VRx to network, community and connect with crisis response managers or mental health therapists in a secure virtual space from anywhere in the world.

2B3D is the first technology company of its kind to use virtual reality technology to bring peace and free healing to veterans. VRx is currently in development, with alpha testing beginning in early 2022. They are currently looking for large investors and partners to join this venture.

"I know we can do more,"

said bell.

"We now have the research and expertise to make a real difference. It's time to end veteran suicide. Because we should."

How a California tech company moved from gaming to saving lives

It all started with bloody sands in a remote front-end base of operations in Kunar. province, Afghanistan, but none of the founders of 2B3D Inc. knew it then.

Robert Bell is sales director and owner of Bell Medical Solutions, which generates high volume sales by managing multi-million dollar accounts.

"I got involved with crypto shortly after the market crashed,"

Bell explained.

"As an early investor in NFTs, I realized the potential, but there was also no easy way to show off these digital works of art. I knew there was a better way."

Bell is launching its own NFT marketplace in 2021 with the intention of creating a virtual space where NFT can really be appreciated. He contacted a childhood friend, Andrew Bjarnsen, to help develop the NFT galleries.

Bjarnsen completed the Laguna College of Art and Design Master of Fine Arts in Game Design Arts. His University of Southern California the team developed an “electrochemical VR rhythm game” called Supernova, was selected as a finalist for the IEEE GameSIG Showcase 2018 in 2018, according to LCAD. This game laid the foundation for Bjarnsen’s game studio.

"We started talking about his video game projects and my NFT marketplace, and we decided to combine the two,"

said bell.

Bell and Bjarnsen founded 2B3D Inc. to develop a VR supermarket full of NFTs using their combined marketing, crypto and game design expertise. But why stop here? You want to make a difference in the real world too, and for good reason.

Bjarnsen recently returned from a US Army assignment Afghanistan, serves as a combat medic.

"I quickly recognized that something had changed in my friend,"

said bell.

How many veterans returning from Afghanistan At the time, Bjarnsen was struggling to recover from a traumatic event. This condition, known as post-traumatic stress disorder, can last for months or years, with triggers for memories of the trauma accompanied by intense physical and emotional responses. Other symptoms include nightmares, unwanted memories of the trauma, avoidance of situations that evoke memories, strong reactions, anxiety or depression.

Veterans who fought in the war or feel isolated are most likely to be suicidal. Twenty to 30 percent of veterans suicide also test positive for PTSD. Many others go undiagnosed.

Bell immediately thought of his friend.

"Honestly, my 'aha' moment was when I looked at the 580 veteran suicides last year,"

said bell.

"When I wrote that number down and really did that math, that's when something changed in me. I no longer wanted to make something that was just fun or cool, but something that could help heal and save lives. I knew it needed to be done as fast as possible."

2B3D’s flagship project is a gamified VR mental health solution called VRx for veterans with PTSD.

VR therapy or the use of VR technology for psychological rehabilitation or therapy is supported by more than 25 years of scientific research. The Office of Naval Research believes that VR therapy, with its playful qualities, can resonate with the current generation of warriors. According to the U.S. Department of Veterans Affairs, video games can help veterans recover from trauma.

In an open clinical study of VR therapy by the Office of Naval Research, veterans with PTSD experienced a 56 to 90% reduction in stress response measurements. Another 46% of veterans no longer screened positive for PTSD after receiving VR treatment.

"I get phone calls from strangers who are desperate for this solution,"

Bell explained.

"Once I realized that every day closer to our goal has the potential to save hundreds of lives, I stopped sleeping as much. I knew we had to get this done."

With VRx pre-installed on VR headsets, veterans with PTSD can step into a calming virtual environment built into neurocognitive mini-games developed with data points. The research is supported by neuroscientists and neuropsychologists.

In addition, 2B3D has partnered with the veteran-owned and operated nonprofit Forge Forward Project to conduct an peer-reviewed study of VRx using test protocols and the world’s most advanced imaging. With six different cognitive tests performed inside the MRI machine, neuroscientists were able to measure the impact of their VR games on the coupling of neural circuits that make the connections between cells, nerves and blood flow in the brain. By processing more than 7,000 near real-time images of the brain and comparing them to a database of healthy controls, the Forge Forward Project aims to show how exactly VRx’s neurocognitive mini-games start the healing process in the brain.

Veterans can also use VRx to network, community and connect with crisis response managers or mental health therapists in a secure virtual space from anywhere in the world.

2B3D is the first technology company of its kind to use virtual reality technology to bring peace and free healing to veterans. VRx is currently in development, with alpha testing beginning in early 2022. They are currently looking for large investors and partners to join this venture.

"I know we can do more,"

said bell.

"We now have the research and expertise to make a real difference. It's time to end veteran suicide. Because we should."

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