A report in the Wall Street Journal found that Microsoft’s augmented reality (AR) division lost approximately 100 employees due to Meta’s Metaverse initiative. The big tech companies are trying to become the first Metaverse giant where Microsoft also started a studio called Vortex.

Microsoft employees were involved in the company’s HoloLens product, an AR headset that is already used in corporate applications. The device has not yet found a place in commercial applications as Microsoft is still slowly refining the device.

According to the WSJ, workers were attracted to higher wages. Meta, formerly Facebook, is one of the bravest companies to stay ahead of the Metaverse. Recent reports suggest that Apple has also looked at the Metaverse, but wants to focus on shorter experiences for now.

Even Disney has joined the Meta, with a recently released patent showing an amusement park is joining the battle. Other companies in this space include Nvidia and Block (formerly known as Square).

Competition in space is intensifying as more affordable and immersive VR / AR devices hit the market. The next few years will see offerings from both technology companies and decentralized projects, which is an exciting time for enthusiasts.

Microsoft’s Metaverse Studio

Microsoft’s Vortex Metaverse Studio will be based on reality. While not much has been revealed yet, it can be said that it will be less virtual-world focused as many Metaverse projects are currently working on.

The company has posted many vacancies for Vortex. The studio’s focus is on creating experiences with HoloLens devices that are combined with real locations.

With so many established companies struggling to create the metaverse, the next decade is seen as ripe for content in the new VR / AR medium. Cryptocurrency projects are likely to play an important role in this area and it remains to be seen how they will coexist.

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