Adidas is back with the NFTs, LeBron James teams up with Crypto.com, Portnoy buys 29 BTC and more sports and crypto news compiled over the past week.

Crypto and Sports News: LeBron James has partnered with Crypto.com

If you thought Crypto.com hit it big with last year’s lofty arena deal to take over the naming rights of the former Staples Center, think again. Crypto.com has doubled on the LA esports scene, partnering with basketball and GOAT legend LeBron James.

The partnership is forged in the area of ​​youth education through James’ charity, The LeBron James Family Foundation.

Sports and Crypto News: Portnoy buys 29 BTC

Barstool Sports founder Dave Portnoy has helped make his name known by building a thriving business combined with his versatile personality. It seems Portnoy had a love-hate relationship with crypto, but last week Portnoy hit back.

He shared on Twitter that he bought 29 BTC this week for about $1.1 million.

Sports and crypto news: Liquidation of Iqoniq leads to criticism of sports sponsorship

The fan engagement platform Iqoniq has already signed deals with LaLiga, Crystal Palace, McLaren and many other strong brands, clubs and properties. According to reports this week, Iqoniq is in liquidation – despite CEO Kazim Atilla’s insistence on operability – and appears to have failed to pay fees to clubs like Real Sociedad and Crystal Palace.

The liquidation of Iqoniq will turn up the heat for the fan token and has sparked talks that have sparked the level of due diligence leagues, brands and clubs are conducting around sports sponsorships.

Sports and Crypto News: The Latest NFT from Adidas

Adidas made a name for itself in all esports and crypto headlines late last year after exploring new areas in The Sandbox and partnering with Coinbase and acquiring Bored Ape. This week, Adidas has teamed up with fashion house Prada for a new NFT collaboration at Polygon. NFTs are featured on SuperRare.

Sports and Crypto News: OBJ profits heavily from crypto

In mid-to-late November last year, just three months ago, LA Rams wide receiver Odell Beckham Jr. announced his intention to receive his salary in cryptocurrency through a new partnership with Cash App. It’s hard to say his times could have been worse, at least here, in the short term – and social media has been a reminder to everyone over the past week.

Athletes like Aaron Rodgers, OBJ, and Shohei Ohtani have seen notable success with their investments, at least since they officially announced their support for crypto. This year will decide if many of these athletes have diamond hands or if they’re just looking for a quick Bronze (Perk).

Crypto & Sports News: Binance Secures Agreement With Argentine Football Federation, Socios Looking To End Partnership

Earlier in the week, Binance announced a new agreement with the Argentine Football Federation, or AFA — which has sparked unproven drama. AFA has already closed a fan token deal with Socios (Chiliz) and the two fan tokens released just last year. Over the weekend, Socios announced that it had temporarily blocked Binance trading, and according to Ledger Insights, “the ruling orders the AFA not to take any action that interferes with Socios’ exclusive rights.”

This is the first week of a long battle between the three sides – so we’ll be keeping an eye on this story as it progresses.

Sports and Crypto News: John Terry in Trouble?

The Premier League trophy is a symbol of the league, certainly a strong IP for the league’s brand. Last week, former Premier League star John Terry removed an image of the trophy from the collaborative NFTs released in association with the Ape Kids Club project.

Additionally, tweets from former Chelsea players, including the NFT with the trophy, were deleted after the federation wrote to Terry and the Ape Kids Club to remove images of their trophy. According to a report by The Guardian, “UEFA, which hosts the Europa League and Champions League, has provided legal advice and is investigating the matter”.

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