5 key factors to building a long-term blockchain gaming community
The secret to creating lasting communities for blockchain gaming isn’t more money, more technology, or more free stuff, it’s people-to-people connections.
It is often said that the crypto space moves at lightning speed. It’s true – projects, people and platforms come and go all the time. In this “move fast and break things” culture, building something that lasts can seem like an exception to the rule.
Exploding blockchain games
The booming blockchain gaming industry is a prime example of this. Huge amounts of money, new users and intellectual capacity are pouring into the play-to-earn (P2E) space in a craze for new games and tokens fueled by FOMO. The market can feel even more vitality in the Metaverse as both players and investors alike are eager to get involved in new projects before they explode. In short, the hype has opened up new growth opportunities for space builders. So the question is, how can we use this hype to create something with sustainable growth?
New, never-before-seen things are no stranger to the crypto space, but they rarely have happy endings. ICOs, coin memes and many other once hot trends that once stormed the market are slowly disappearing. So how can blockchain game developers seize this unprecedented opportunity to create passionate, engaged communities that will live up to the hype?
This task seems difficult and almost mystical. But in reality, building a lasting blockchain gaming community is a process like any other: it takes time, dedication, and strategy like all great games.
Rule 1: Build a game people want to play
Everyone knows that the traditional gaming community is inherently at odds with the blockchain gaming space. Traditional players want play-to-play or play-to-win rather than play-to-earn. They don’t want their game to look like a job.
Obviously, they certainly don’t have to. There is nothing in the nature of blockchain gaming that dictates that “making money” takes precedence over “gaming” in P2E. Therefore, space builders must also pay attention to the fun aspect of the game.
That doesn’t mean the game has to have the best graphics or be in the AAA Studio category. Instead, a game must be developed that continuously rewards people for their time and participation – not only with tokens, but also with fun. In return, players will continue to reward you for their time and attention. For example, games with simple mechanics and lots of rewards don’t keep players in the long run, although they are plentiful in the short term. For the same reasons, projects shouldn’t depend on freebies given to new users. Free is good, but it prevents loyalty and long-term growth.
Rule 2: Connect with users
In a fast-paced space like crypto, where tracking numbers seem to be escalating a priority, it may be easier for the market to focus on quantity of community development rather than quality. But to build a loyal and strong user base, human connection is really important.
Invest in the community: Instead of relying on volunteers to handle questions and technical issues from new users, hire a dedicated team of user support specialists who are ready 24/7 to help you to always have a have that really helps when they need it. For example, the mythical horse racing game Pegasy has its own dedicated support team that responds quickly to users’ questions. This is an important investment in the community, it will set the project apart from most games and will be appreciated by the community.
The source: Pegasus
Pegaxy has a unique ecosystem that allows players to join any race for free. With this economic model, the gameplay is very competitive. Players compete against 11 other drivers to try to get the top 3 places. All players in the top 3 will earn VIS tokens – the platform’s utility tokens. Knowledge, strategy and skill are all it takes to make the top 3.
Rule 3: Slow and steady wins the race
Consider limiting the growth rate of your user base until you are confident that your system can scale appropriately from top to bottom. For example, Pegaxy has introduced cooling mechanisms into its breeding and racing platform to ensure NFTs don’t flood the market in just a few weeks.
It’s tempting to wait for the time to lift restrictions and be on the lookout for good times. On the other hand, maintaining a relatively slow growth rate will help ensure a smooth user experience. It can also prevent serious problems from occurring later.
Rule 4: Learn from the experiences of others
Blockchain games are a very new field, so there will be few reference examples for developers. It seems that we often stand alone on the edge of our separate universe, stepping into completely uncharted territory for the first time.
But while blockchain games are relatively new, the community grows with experience. Many projects have cost hundreds of thousands, even millions of dollars to glean deep lessons. Take it as a gift and use it!
Rule 5: If you don’t have one, build one yourself
There’s a saying that goes something like this: “If you come across a task that isn’t completely solved, you’re probably responsible for it.” In other words, if you can’t find what you’re looking for, build it yourself.
Because blockchain games are so new, the resources available to new developers are often limited. Sometimes the lack of tools can frustrate you. But it is the open door for creativity. The things that are created will not only benefit this project, but may even affect everyone.
In short, building a long-lasting blockchain gaming community isn’t just about building a user base in a single game, it’s about a community contributing collectively as developers.
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