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Market

Critics say Super Bowl ads are just FOMO, not the future

February 17, 2022 - Around 3 mins mins to read

Cryptocurrency exchanges’ “Super Bowl” ads have been criticized by The Verge for their lack of a signature.

Super Bowl ads are just FOMO

The edge said, this year’s spate of Super Bowl commercials hasn’t done much to promote the space in any meaningful way.

Instead, they consider it a waste to focus on style rather than quality.

Cryptocurrency History

People have been saying that Super Bowl LVI is a time when crypto is in the spotlight. Coinbase, FTX, Crypto.com, and Binance have spent tens of millions of dollars running TV ads in hopes of gaining mainstream recognition and acceptance.

This is the first time crypto companies have advertised at the largest US sporting event. It represents a great opportunity to engage the masses with digital assets.

Viewership came in and lived up to expectations: 112.3 million people watched the Los Angeles Rams defeat the Cincinnati Bengals 23-20.

However, as things calmed down and events came to light, not everyone believed that crypto companies could solve this problem. The Verge argues that focusing on convincing viewers to buy crypto instead of “something else” is a waste of opportunity.

“There are no crypto ads on the big show trying to actually sell people anything other than spend more money on crypto.”

Exchange will worthless or misleading solution

That message was delivered by a host of A-listers, including LeBron James and Matt Damon, which The Verge says only added to pointless hype.

Additionally, Coinbase’s ad, which shows a QR code appearing anywhere on the screen, drew mixed reactions. While some hail it as a marketing boost, even a stroke of genius, others say it normalizes scammers’ behavior. In each case, the ad was successful, resulting in 20 million visits to Coinbase’s website in one minute.

However, according to a less-than-serious estimate by Coinbase, traffic on their site was crashing, simulating previous instances of connection issues in the past when the market was volatile.

In a blunt response to the Crypto Bowl, The Verge said it was about promoting the idea of ​​the buy now; Otherwise, viewers will miss out and create FOMO.

“If this year’s Super Bowl is going to be blockchain’s big public launch event, it’s a remarkably short trailer that explains how crypto technology will actually work or how it will improve everything in the user’s daily life.”

The opportunity cost of going this route is ignoring a more fundamental message while instilling Ponzi scheme vibes.

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Author

Annie

Championing positive change through finance, I've dedicated over eight years to sustainability and environmental journalism. My passion lies in uncovering companies that make a real difference in the world and guiding investors towards them. My expertise lies in navigating the world of sustainable investing, analyzing ESG (Environmental, Social, and Governance) criteria, and exploring the exciting field of impact investing. "Invest in a better future," I often say. That's the driving force behind my work at Coincu – to empower readers with knowledge and insights to make investment decisions that create a positive impact.
Market

Critics say Super Bowl ads are just FOMO, not the future

Cryptocurrency exchanges’ “Super Bowl” ads have been criticized by The Verge for their lack of a signature.

Super Bowl ads are just FOMO

The edge said, this year’s spate of Super Bowl commercials hasn’t done much to promote the space in any meaningful way.

Instead, they consider it a waste to focus on style rather than quality.

Cryptocurrency History

People have been saying that Super Bowl LVI is a time when crypto is in the spotlight. Coinbase, FTX, Crypto.com, and Binance have spent tens of millions of dollars running TV ads in hopes of gaining mainstream recognition and acceptance.

This is the first time crypto companies have advertised at the largest US sporting event. It represents a great opportunity to engage the masses with digital assets.

Viewership came in and lived up to expectations: 112.3 million people watched the Los Angeles Rams defeat the Cincinnati Bengals 23-20.

However, as things calmed down and events came to light, not everyone believed that crypto companies could solve this problem. The Verge argues that focusing on convincing viewers to buy crypto instead of “something else” is a waste of opportunity.

“There are no crypto ads on the big show trying to actually sell people anything other than spend more money on crypto.”

Exchange will worthless or misleading solution

That message was delivered by a host of A-listers, including LeBron James and Matt Damon, which The Verge says only added to pointless hype.

Additionally, Coinbase’s ad, which shows a QR code appearing anywhere on the screen, drew mixed reactions. While some hail it as a marketing boost, even a stroke of genius, others say it normalizes scammers’ behavior. In each case, the ad was successful, resulting in 20 million visits to Coinbase’s website in one minute.

However, according to a less-than-serious estimate by Coinbase, traffic on their site was crashing, simulating previous instances of connection issues in the past when the market was volatile.

In a blunt response to the Crypto Bowl, The Verge said it was about promoting the idea of ​​the buy now; Otherwise, viewers will miss out and create FOMO.

“If this year’s Super Bowl is going to be blockchain’s big public launch event, it’s a remarkably short trailer that explains how crypto technology will actually work or how it will improve everything in the user’s daily life.”

The opportunity cost of going this route is ignoring a more fundamental message while instilling Ponzi scheme vibes.

Join CoinCu Telegram to keep track of news: https://t.me/coincunews

Follow CoinCu Youtube Channel | Follow CoinCu Facebook page

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