Skechers has Built an Experience Store on Fashion Street Estate in the Decentraland
Skechers takes a step into metaverse space
Tokens.com Corp is a publicly-traded Web3 company that owns an inventory of Metaverse, P2E, DeFi, and NFT based digital assets. Tokens.com is the majority owner of Metaverse Group, one of the world’s first virtual real estate companies. Hulk Labs, a wholly-owned Tokens.com subsidiary, focuses on investing in Play-to-Earn revenue-generating gaming tokens and NFTs. Additionally, Tokens.com owns and stakes crypto assets to earn additional tokens.
Skechers has leased the equivalent of a 5,000-square-foot space on virtual land owned by Metaverse Group to build an experiential store on the Fashion Street Estate located in the Decentraland Metaverse.
“Our collaboration with Skechers marks a pivotal evolution in our Metaverse strategy. This partnership establishes our subsidiary, Metaverse Group, as one of the first virtual landlords to successfully lease out its Metaverse real estate,” commented Andrew Kiguel, Tokens.com CEO and Metaverse Group Executive Chairman. “We not only own valuable virtual real estate but also generate recurring revenue, similar to landlords in the physical world and online advertising platforms such as large search engines and social media networks.”
“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president of Skechers. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
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