Key Points:
- K33 plans to buy 1,000 BTC after raising $8M, strengthening its balance sheet and brokerage model.
- CEO invested €100K personally; K33 offering received full commitments at SEK 0.1036 per share.
- Metaplanet and Strategy also expand Bitcoin holdings as institutional demand continues into mid-2025.

Norwegian digital asset firm K33 has initiated a directed share issuance to raise a minimum of SEK 85 million (approximately $8 million USD). The capital will be used to purchase up to 1,000 Bitcoins, which the company plans to hold on its balance sheet. The offering has received full subscription commitments, including a €100,000 investment from the CEO through his personal entity.
The subscription price per share is SEK 0.1036. Pareto Securities AS has been appointed as the sole manager and bookrunner for the offering. According to K33, the capital raise supports its broader strategy to increase Bitcoin exposure and enhance financial stability.
K33 Aims to Strengthen Brokerage Operations with BTC Holdings
K33 stated that holding Bitcoin directly will improve its operating model as a digital asset broker. The company expects better margins, new product offerings, and increased appeal to larger institutional clients. K33 also emphasized that Bitcoin held on the balance sheet would not be at risk during daily operations.
CEO Torbjørn Bull Jenssen commented,
“This raise marks a major milestone towards our initial goal of acquiring 1,000 BTC before scaling further.”
He also said that building a strong Bitcoin-backed balance sheet will help the company position itself for growth in the evolving financial landscape.
The company’s board noted that while SEK 85 million is the minimum target, the share issue is open-ended. Additional capital may be accepted, but the board reserves the right to set a maximum limit if required.
K33’s Strategy Mirrors Growing Institutional Bitcoin Adoption
K33’s Bitcoin acquisition plans align with moves from other companies entering or expanding in the Bitcoin space. As CoinCu reported, Tokyo-based Metaplanet Inc. recently issued a $210 million zero-coupon bond to EVO FUND, which is part of its asset diversification plan focused on Bitcoin.
In a separate development, institutional investor Strategy purchased 10,100 BTC between June 9 and June 15, 2025. The purchase was made at an average price of $104,080, increasing Strategy’s total holdings to 592,100 BTC.
As of press time, Bitcoin was priced at $104,522, based on Coingecko data. It has dropped 1.44% over the past 24 hours and 4.27% in the last seven days. The 24-hour trading volume stands at $33.9 billion.
7-Day Bitcoin Price Chart | Source: Coiongecko
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