December 10th is a rather gloomy day for the crypto market. Almost all coins lose money and trade in the red. Over the next 24 hours, the market gradually recovered from its losses. However, total market cap is only about $ 2.37 trillion at the time of analysis – a decrease of nearly 1.5% from December. Despite the overall downward and negative sentiment, the native token of the NEAR protocol is trading in the green and is profitable for investors. In the past week, the token rose to number 30 by over 42%.

NEAR 4-Hour Price Chart | Source: Tradingview

The street is full of roses

Going against the general trend is never easy. To achieve this, it is of paramount importance to have the support and support of community members. NEAR has been pretty lucky so far with a pretty strong psychosocial in this regard.

People from space are constantly talking about it on social platforms. This is also shown by the indicators of social mass and social dominance of Santiment.

In fact, the positive (bullish) sentiment has successfully supplanted the negative (bearish) sentiment across all channels over time. This also more or less reflects the community’s belief in the project.

Positive (pink) and negative (blue) sentiment | The source: mood

In addition, the development activity of the NEAR protocol is currently at its peak. Indeed, according to data from ProofofGitHubNEAR’s performance last day was even more impressive than that of Solana and IOTA. It ranks fifth on the leaderboard, just behind Cardano, Polkadot, Kusama, and Ethereum.

It is important to note that NEAR Protocol is a Layer 1 blockchain that provides the ideal environment for dApps (decentralized applications) to thrive. Simply put, it’s a community-run, high-throughput, cloud platform that uses Nightshade technology – a variation on sharding.

Similar to normal sharding, shards in Nightshade create a small portion of the next block called a chunk. This allows NEAR to achieve 100,000 transactions per second, which is relatively better than many other protocols in this area.

As such, the developers are enthusiastic about contributing to the project on a large scale and improving the future prospects of the protocol.

Development activities | The source: mood

In fact, all of this has had a positive impact on the token price. NEAR profitability has improved over time and the revenue for the owners has been pretty good so far.

According to data from Messari, the token has risen by more than 1034% in the past year. In addition, it offers HODLers a staking return of nearly 12%. Therefore, there is enough incentive for new investors to enter the NEAR market at this point.

Layout yield | The source: Messari

Overall, NEAR’s growth is clearly natural and seamless. So at this stage, HODLer doesn’t have to worry too much.

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