Crypto Glossary

White Label

White Labeling allows a company to customize an existing product framework in order to rebrand and resell this product as their own.

What Is White Label?

A white label product is a ready-to-deploy solution with a market-ready back-end and easy-to-customize front-end. The UI/UX can be quickly customized as per buyers’ brand requirements, and the software can then be quickly launched into the market.

White label products within the blockchain space typically involve generic software that has been designed, developed, and tested by a company, and is ready to be deployed by another after some customization. Buyers, typically companies, can choose their preferred customizations with this software and get started with their own digital asset business. White labeling is a simple solution to an expensive problem that streamlines the user experience across different platforms. Some common examples of white label products are infrastructure tool kits, coin/token launchers, wallets, and exchanges.

Developing a brand new technology or software takes time, knowledge, and resources. 

White labeling saves time by enabling businesses of all sizes to seamlessly, quickly, and affordably access the benefits of up-to-date technology and software. By reducing the amount of time spent building new technology, companies can focus on their business model rather than the technology behind their brand. This reallocation of time allows third parties skilled in software development to keep up the high standard expected in this sector. 

White labeling facilitates sharing knowledge in an exceptionally high-demand sector and promotes access to younger, smaller companies without the available time or resources to develop everything from scratch. It also makes cross-industry applications possible. More and more traditional financial companies are becoming digitally innovative with their product offerings. In a highly competitive market, where digital innovation is moving exponentially, white labeling allows companies to remain relevant without upsizing their departments.

Examples of white labeling solutions within the digital asset space include BTSE, CoreLedger’s TEOS, and White Label DEX, whose platforms provide Whitelabel marketplace software with varying degrees of customization offered.

Author:

Johannes Schweifer is the CEO of CoreLedger, a company empowering businesses of all sizes to access the benefits of blockchain technology. Schweifer co-founded several blockchain start-ups, including Bitcoin Suisse. He’s a passionate problem solver, holding a master’s degree in Chemistry and a PhD in distributed computing and quantum chemistry.

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