The ADS price update as of now is $0.1951. In the previous 24 hours, its trading volume was $207,342, and its value has decreased by -2.49%. As of now, ADS's live market cap is $28,403,021, and it is ranked as the #990 on the Coincu. ADS has a circulating supply of 250,000,000 and a maximum supply of 250,000,000.

Introduction to Alkimi

The concept of Alkimi revolves around a decentralized advertising exchange that operates on the Hypergraph of the Constellation Network. By utilizing the OpenRTB standards, the Alkimi Exchange establishes a real-time media exchange auction on the Hypergraph through a hosted state channel called AlEx.

AlEx serves as the facilitator for programmatic exchange, offering numerous benefits including cost savings and fraud prevention to all participants involved in the advertising industry, including users, publishers, and advertisers.

An Overview of the Hypergraph

The Hypergraph is a feeless decentralized network that operates based on the principles of Generative Economics. This unique characteristic allows for the seamless migration of a centralized advertising exchange onto a decentralized network. By doing so, the auditability and immutability of digital advertising serving can be significantly enhanced. The scalability aspect of the Hypergraph is made possible through the utilization of a decentralized graph-based database called directed acyclic graph (DAG) and topological ordering, which are essential for efficient data processing and media serving. To ensure both speed and security, Constellation's consensus mechanism operates two consensus mechanisms in parallel.

Leveraging the Hypergraph for Alkimi's Development

Alkimi Exchange is developed with a strong focus on harnessing the power of the Hypergraph and its scalable protocol, the HyperGraph Transfer Protocol (HGTP). This protocol allows developers to define their data types while leveraging Constellation's concurrent consensus mechanism to validate the data type and schema. Such an approach ensures fast and secure complex data processing.

Key Features of Alkimi Exchange

Fraud Prevention: The prevalence of ad fraud is a significant concern in the digital advertising industry, accounting for a substantial portion of global digital ad spend. Alkimi Exchange addresses this issue by providing real-time analysis to detect fraudulent ad serving, ultimately protecting both buyers and sellers from counterfeit transactions.

Reduced Transaction Fees: In many instances, ad-tech fees consume a significant portion of revenue from programmatic transactions, resulting in ineffective campaigns and declining revenues for publishers. Alkimi Exchange aims to alleviate this issue and create a more cost-effective environment for all parties involved.

Enhanced Auditability: Transparency is vital in the advertising industry, yet many existing exchanges are reluctant to provide log-level data to their clients due to cost implications. Alkimi Exchange aims to change this by ensuring full transparency and providing comprehensive data, safeguarding against malicious practices such as front-running.

Improved Reconciliation: Ad calls often fail to be tracked and recorded before the ad is rendered, leading to discrepancies. Alkimi Exchange tackles this problem by minimizing such discrepancies and establishing a more reliable system, reducing the need for a 10% loss tolerance for all deals.

Increased Transactional Capacity: Scaling during peak internet browsing periods can be challenging for programmatic ad exchanges due to the high volumes of queries per second (QPS) and associated cost implications. Alkimi Exchange aims to overcome this limitation by offering a solution that enhances transactional capacity, ensuring smooth operations during peak periods.