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About Basic Attention Token
Exploring the Basics of Basic Attention Token (BAT)
The Basic Attention Token (BAT) is the native cryptocurrency for the privacy-focused Brave browser, which is built on Chromium. Brave blocks most ads and tracking cookies, providing users with an ad-free browsing experience. However, this raises the question of how websites and content creators generate revenue without ads. This is where the Basic Attention Token comes into play.
What is Basic Attention Token?
Basic Attention Token (BAT) is an ERC-20 token built on the Ethereum network. It falls under the category of utility tokens and enables a new advertising revenue model that emphasizes user privacy and freedom of choice.
Earning and Using BAT
When using Brave, users can earn BAT by voluntarily clicking on non-intrusive ads that appear periodically. These BAT tokens can then be used to tip favorite content creators or purchase more BAT from an exchange to increase their token supply for tipping.
Key Features and Advantages of Basic Attention Token
Revolutionizing Digital Advertising with BAT
Basic Attention Token (BAT) aims to create a virtuous cycle in digital advertising that benefits both creators and consumers. By integrating BAT into the Brave browser running on Ethereum, it facilitates exchanges between advertisers, publishers, and internet users based on their web activity. This streamlined approach ensures that users are rewarded with BAT for engaging with ad content, publishers can deliver more impactful ads, and advertisers can reach a willing audience.
The Role of Brave Browser
BAT operates within the Brave browser, developed by the team behind the token. Brave is a free browser that offers faster loading times than its competitors, as it only displays ads when users opt-in to view them. Brave blocks trackers and ads by default, only enabling ads when users actively choose to see them. Users can participate in the Brave Rewards program to earn BAT or support content creators they admire.
The Brave Micropayments Ledger
To track BAT movement, Brave utilizes the Brave Micropayments Ledger. This ledger enables advertisers, publishers, and readers to enter into smart contracts for seamless payment transfers between all parties involved. Brave is also exploring the use of zero-knowledge proofs for its blockchain to provide anonymity in online media transactions.
Understanding the Value of BAT
In the advertising industry, revenue is directly linked to the number of viewers. Advertisers pay rates based on the number of viewers they can attract. However, there is no guarantee that these viewers are genuinely paying attention. By compensating viewers with BAT, advertisers using the platform can have greater confidence that their ads are being seen, and they are willing to pay a premium for undivided attention.
Rewards and Trading
Brave rewards users with BAT for viewing ad content, creating a form of revenue-sharing. Users can exchange BAT for cash or store it in a digital wallet. Additionally, BAT can be traded on various exchanges.
Supply and Distribution
BAT is a finite asset, with only 1 billion BAT in circulation. Brave has already distributed the 300 million BAT set aside for user growth, and no new tokens will be created. This ensures that investors can accurately determine the percentage of the total supply their tokens represent.
For more information on BAT, click here.
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