Coca-Cola Teams Up With & GMUNK To Release 10,000 NFTs

According to the latest news on, Coca-Cola is releasing a set of FIFA World Cup NFTs based on heatmaps of the actual games, Digital artist GMUNK, who previously worked with Nike, DoorDash, and musician Grimes, will create and host the NFTs on’s NFT platform.
Coca-Cola Teams Up With & GMUNK To Release 10,000 NFTs

By monitoring players’ in-game motions throughout FIFA World Cup matches, coupled with being developed and hosted on the NFT platform, digital artist GMUNK has teamed up with Coca-Cola to create a collection of 10,000 unique NFTs. The NFTs will be available to football fans globally after sign-up for a NFT platform account.

At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviors and applications of color to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.

Artist Gmunk added

Digital artist GMUNK is a leading NFT artist who has been working in the digital space for over 20 years including being the creative genius behind the sci-fi look of Hollywood films Tron: Legacy and Oblivion. It should be made known that he produced one of the world’s most iconic image campaigns with the Microsoft Windows 10 desktop wallpaper, seen by over a billion people worldwide.

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