Key Points:
- MicroStrategy has rebranded as Strategy, adopting a Bitcoin-centric identity with a new logo and color scheme.
- Michael Saylor’s Strategy reported a $670.8 million net loss in Q4 2024 due to a $1 billion Bitcoin impairment charge and a 3% revenue decline.
MicroStrategy, now rebranded as Strategy, has reported its fourth consecutive quarterly loss, largely due to a $1 billion impairment charge on its Bitcoin holdings.
Read more: MicroStrategy Bitcoin Investment Ends 12-Week Winning Streak
Michael Saylor’s Strategy Records Loss In Q4
The company, founded by Bitcoin advocate Michael Saylor, announced the rebrand on Wednesday alongside its Q4 2024 financial results.
As part of the rebrand, the company has incorporated the Bitcoin symbol (₿) into its new logo and adopted a bright orange color scheme, which it says represents “energy, intelligence, and Bitcoin.”
Michael Saylor’s Strategy recorded a net loss of $670.8 million, or $3.03 per share, in Q4 2024. Its revenue declined 3% year-over-year, totaling $120.7 million.
The company attributed the loss to mounting business expenses, which surged by 693.2%. Despite the financial setback, Strategy remains committed to its Bitcoin-centric approach, having spent over $20 billion on Bitcoin acquisitions during the quarter. This marks its largest-ever quarterly purchase of the digital asset.
Future Plans: Aggressive Bitcoin Acquisition Continues
Since it began accumulating Bitcoin in 2020, Michael Saylor’s Strategy has amassed holdings valued at more than $45 billion, making it the largest corporate Bitcoin holder. Looking ahead, the company aims to achieve an annual Bitcoin acquisition target of $10 billion in 2025.
While Bitcoin’s 2024 yield stood at 74.3%, recent market corrections have negatively impacted Strategy’s stock price. However, Saylor remains steadfast in his commitment to cryptocurrency, advocating for pro-Bitcoin regulatory policies, including the establishment of a US Bitcoin Reserve.
| DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing. |
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