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News

Binance CEO Implements Paid Messaging Platform in BNB Ecosystem

2 mins mins
Key Points:
  • Binance launches a paid messaging platform using BNB for transactions.
  • The platform has generated $24,000 within two days.
  • Discussion arises on BNB’s utility and community access.

Binance founder Changpeng Zhao has launched a paid messaging system via ReachMe.io, garnering $24,000 from platform users over two days, with BNB as the transaction medium.

This initiative elevates BNB’s utility but also ignites discussions on access. Immediate impacts on the BNB Chain’s engagement remain to be evaluated.

Binance’s Paid Messaging Generates Immediate Financial Impact

Zhao Changpeng, known as CZ, announced a paid messaging system on ReachMe.io, charging 1 BNB per message. The platform has reportedly accrued $24,000 with 3,262 users and 1,358 key opinion leaders. This operation may increase the demand for BNB, whose fee per message initially started from 0.1 BNB before settling at 1 BNB.

Shifts in messaging costs present new usage cases for Binance Coin. CZ’s intention to either donate the proceeds or fund projects in the BNB Chain creates a dual focus on philanthropy and ecosystem growth.

“All BNB fees received on my public address will be either donated or used to support projects within the BNB Smart Chain ecosystem.” – Changpeng Zhao (CZ), Founder, Binance

Community reactions highlight concerns about the monetization of influential interactions. Zhao’s remarks on process simplicity indicate a strategic move—using a fee as a gatekeeper—while sidestepping a traditional sign-up method.

BNB Market Dynamics and Community Sentiments

Did you know? Changpeng Zhao’s approach mimics the strategic exclusivity of “Buffett lunch,” but on a decentralized, digital scale.

According to CoinMarketCap data, BNB traded at $607.77, showing a 3.39% decrease in the last 24 hours. Its market cap stood at $86.59 billion with a 24-hour trading volume of $1.49 billion, down by 41.28%.

bnb-daily-chart-5
BNB(BNB), daily chart, screenshot on CoinMarketCap at 08:27 UTC on March 29, 2025. Source: CoinMarketCap

Coincu research indicates BNB’s price changes might reflect community sentiments and demand from paid interactions. Monitoring long-term effects on BNB’s value and liquidity could uncover the growing role of monetized access—an analysis into how such engagements shape crypto industry trends.

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Avatar of Mayowa Adebajo

Mayowa Adebajo

29 March 2025, 08:30:33 GMT +0000

Mayowa is a seasoned freelance writer specializing in creating compelling, high-converting content across diverse industries.

With extensive experience working with major news outlets, personal blogs, and private clients, he brings a deep understanding of audience engagement and storytelling. His expertise spans SEO optimization, persuasive copywriting, and niche versatility, ensuring content that resonates and delivers results.

Armed with a strong command of the English language and a keen eye for detail, he crafts content that is both impactful and strategically tailored to meet client goals.

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