California based gaming company Atari has partnered with Bitcoin.com to sell its Ethereum-based ATRI token.

As the global leader in interactive entertainment and the creator of the popular Pac-Man game, Atari is now heavily relying on blockchain by developing a cryptocurrency for the gaming industry. In a press release, Atari Group announced that it has selected the Bitcoin.com exchange to host its ATRI ERC20 token sale, which will start in November.

Atari initially plans to deploy the token in areas where it already has a long-term presence, including casino games, video games, and blockchain games. Atari Chain CEO Frédéric Chesnais said the company had big plans for the upcoming crypto asset.

“Our goal is to continue adding use cases to the industry and investing in the creation of an ecosystem revolving around the Atari token and brand, offering new types of decentralized services on the blockchain.”

While Atari emphasizes that its crypto asset is aimed at boosting video gaming space, ATRI’s unique values ​​are still unclear.

The public sale begins on the Bitcoin.com exchange in early November, with users likely to go through Know Your Customer (KYC) and Anti-Money Laundering (AML) reviews before they can be released. Bitcoin, Ethereum, Litecoin, and Bitcoin Cash are 4 coins that are accepted for payment. Atari plans to list ATRI on other platforms later in order to create more liquidity.

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According to Dailyhodl

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