House of Doge Acquires Stake in HC Sierre to Expand Dogecoin Utility

2 mins mins

In Brief

House of Doge becomes second-largest owner and sponsor of Swiss club HC Sierre
DOGE to be used for tickets, merch, and concessions in real-world sports settings
Dogecoin trades at $0.1912, down 6.53% in 24h despite expanding adoption efforts

CleanCore Solutions (NYSE American: ZONE), through its corporate arm House of Doge, has made a strategic investment in HC Sierre, becoming the Swiss hockey club’s second-largest shareholder and principal sponsor. The partnership follows House of Doge’s recent acquisition of Italy’s U.S. Triestina Calcio 1918, expanding Dogecoin’s presence in European professional sports.

The initiative brings Dogecoin into stadiums, enabling DOGE payments for tickets, merchandise, and concessions. It also lays the foundation for fan ownership and digital participation, aligning with Dogecoin’s goal to become a practical and community-driven asset.

House of Doge Brings Blockchain Infrastructure to European Clubs

The move is part of a long-term strategy to connect crypto with traditional sports by promoting real-world applications of DOGE. House of Doge, supported by the Dogecoin Foundation and CleanCore, continues to develop the Official Dogecoin Treasury, a structure aimed at building institutional-grade digital asset frameworks.

The sports news doesn’t stop with Triestina. House of Doge is also announcing that we've become a part owner of HC Sierre, a proud Swiss professional ice hockey club with an equally passionate community.

We’ll support HC Sierre with immediate capital investment to strengthen… pic.twitter.com/P2AF8AMSIA
— House of Doge (@houseofdoge) October 22, 2025

The HC Sierre partnership aligns blockchain tools with club development, supporting projects like the Valais Arena and the club’s National League promotion goals. Both parties will work on integrating tokenized ownership models and infrastructure that connects local fans with the global Dogecoin ecosystem.

Beyond sports, House of Doge has partnered with Robinhood and 21Shares, reflecting broader efforts to anchor Dogecoin in scalable, regulated systems. At press time, Dogecoin (DOGE) trades at $0.1912, up 0.31% in the past hour but down 6.53% over 24 hours, according to CoinMarketCap.

Despite short-term price pressure, Dogecoin’s expanding real-world utility and corporate adoption signal growing traction across sectors. With sports investments accelerating, Dogecoin’s shift from meme coin to mainstream asset continues to unfold.

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