Famous Rugby Player Siya Kolisi Headlines New Crypto Advertising Campaign
Siya Kolisi, South Africa’s national rugby captain, will lead a two-year instructional bitcoin advertising campaign.
The Springbok captain has collaborated with Luno to launch the campaign, which will include a series of television commercials supporting a long-term investment approach toward cryptocurrencies.
Kolisi was featured prominently in the first advertisement for the new campaign, which ran during the Springboks’ third Rugby Championship match against Australia on Saturday.
The lighthearted commercial features the brawny flank being put through his paces by a personal trainer, with similarities drawn between his long-term game plan for his rugby career and financial preparation.
The Springbok captain emphasized the appeal of Luno’s attempts to make cryptocurrency investing accessible to new people who are unfamiliar with the industry in a statement:
“Like many South Africans, I am new to crypto investment, so I had to do some research before deciding to partner with Luno. I love that Luno focuses on providing education for new crypto investors like me so we can make better, long-term financial decisions.”
The present fall in the markets, according to Marius Reitz, Luno’s general manager for Africa, is a perfect example for investors to zoom out and focus on long-term investing in the space:
“When you zoom out, the ups and downs do not change the fundamental potential of crypto to improve the world’s financial system, which is what its long-term value is based on. The long game in crypto means holding, rather than trading.”
Given the space’s immaturity, Reitz believes that investors may better tolerate short-term price swings by contemplating the long-term prospects.
Luno, a well-known cryptocurrency exchange and trading platform in South Africa, previously collaborated with Springbok rugby director Rassie Erasmus on another advertising campaign that taught users how to ‘control’ Bitcoin (BTC).
In May 2022, the company also announced a substantial and potentially industry-first sponsorship of the African Sunshine Tour golf Order of Merit. At the end of the season, the top three golfers in the standings will collect hefty prize money in BTC.
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