McDonald Is Celebrating Lunar New Year In The Metaverse
- To celebrate the Lunar New Year, McDonald’s has teamed up with digital content creator Karen X Cheng to roll out an interactive campaign.
- The 30-second ad features a QR code call-to-action that leads viewers to more campaign elements and is based on Cheng’s pleasant childhood memories of the event.
- NeRF technology is utilized in the advertisement at a time when marketers are beginning to rely heavily on AI.
For a campaign utilizing a variety of cutting-edge technology for the Lunar New Year, McDonald’s has partnered with Karen X Cheng, a well-known digital content artist whose work frequently goes viral and makes use of AI and AR.
A number of metaverse experiences were made available by McDonald‘s this year with the intention of bringing the Lunar New Year to life for all. Users can explore a range of activities through virtual reality, augmented reality, and 3D animation. There is something for everyone to enjoy, including VR zoos, cookery competitions, and traditional Chinese games like Weiqi and Mahjong.
According to Elizabeth Campbell, McDonald’s senior director of cultural engagement strategy, the fast food juggernaut is hoping the “tech-forward” initiative will celebrate the occasion and support the community of Asian Americans and Pacific Islanders. She said:
“Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community. The Golden Arches is proud to kickstart the new year with an interactive campaign that invites our fans to become active participants in a global cultural celebration.”
The 30-second commercial is based on Cheng’s fond childhood memories of the occasion and includes a QR code call-to-action that directs viewers to other campaign components. NeRF technology is used in advertisement at a time when AI is starting to become a crucial tool for marketers.
Entrepreneur and digital storyteller Karen X Cheng. She has contributed to projects in a wide range of sectors, including media and technology. In addition, she founded Karen X Inc., a business that specializes in developing interactive experiences.
Karen X Cheng is working with McDonald’s to develop a fun and original metaverse celebration of the Lunar New Year. Through the McDonald’s digital world, she undoubtedly hopes to provide people more opportunities to connect with friends and family during the holiday season and therefore make enduring memories.
Without a doubt, the McDonald’s Lunar New Year Metaverse Experience is a unique way to celebrate the season. The creation of this kind of experience by companies like McDonald’s excites the community about the potential of the metaverse industry. Additionally, using Karen X Cheng’s expertise in digital storytelling, McDonald’s is ringing in the Lunar New Year in a very unique way.
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