Coinbase And FTX Make Their Super Bowl Debuts, Commit To Giving Away Cryptocurrency.
The game between the Cincinnati Bengals and the Los Angeles Rams in Super Bowl LVI was also a showdown between two of the largest cryptocurrency exchanges, FTX and Coinbase.
The two crypto businesses fought for eyeballs with their own Super Bowl advertisements, confirming prior predictions that the company will have spots in this year’s event.
Coinbase’s minute-long video, which featured a QR code bouncing across the screen, asked viewers to take part in a big giveaway, with over $100 million in rewards for the cryptocurrency community coming this year.
Here’s how it works: New Coinbase users who sign up before February 15 will receive $15 in BTC to begin started on the site. Then, both new and existing Coinbase clients may compete for a chance to win one of three $1 million dollar prizes.
The commercial elicited an immediate response on Twitter, where Coinbase began to trend minutes after the Super Bowl ad aired.
Coinbase Chief Marketing Officer Kate Touch said:
“We believe the best way to learn about crypto is to actually try it. That’s why we’re launching our biggest giveaway ever, whereby all new customers will start their crypto journey with some Bitcoin in their account to get started. In other words: less talk, more Bitcoin.”
Nonetheless, Coinbase’s website suffered troubles shortly after the advertisement aired.
Sam Bankman-FTX Fried’s also purchased a spot for a Super Bowl ad featuring comedian Larry David during the athletic event. David dismisses the ideas as inventive in a two-minute video that takes viewers through history’s biggest inventions—from the wheel to a fork to a toilet. Then he learns about FTX and says: “I don’t think so. And I’m never wrong about this stuff.”
FTX is giving away 7.54 BTC as part of its own sweepstakes for individuals who participate before midnight.
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