Coinbase’s 2022 Super Bowl Ads Made Its App Broken
Coinbase Super Bowl Commercial
Coinbase, an American crypto exchange, stood out to an early lead in the Crypto Bowl with a Super Bowl commercial spot that immediately had viewers’ phones out and heading to the signup website.
The whole 60-second commercial was almost entirely made up of a bouncing QR code, similar to the iconic bouncing DVD logo meme. When scanned, the code sent visitors to Coinbase’s promotional website, which included a limited-time promotion of $15 in free Bitcoin for new signups, as well as a $3 million giveaway that users could join.
The promotion is only available to new users until February 15th, which may be an issue given that Coinbase’s app is down, likely owing to the enormous flood of visitors from the creative ad. The app immediately broke for some users shortly after the release, while others saw error screens on the home page.
“Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn’t crash 10 seconds after the ad starts is so very internet,” Edward Snowden, an American former computer intelligence consultant who leaked highly classified information from the National Security Agency (NSA) in 2013, said about this failed ads on Twitter.
Based on current prices, the 60-second commercial is anticipated to cost $14 million.
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