Flipkart, the Walmart-backed Indian e-commerce behemoth, has created a test program that will allow users to make purchases in a metaverse environment.
The firm announced the creation of its own metaverse, Flipverse, in which various companies would be able to provide their own purchasing experiences.
According to the firm, the experience aims to include gamification and loyalty points in the shopping experience, allowing users to earn supercoins and digital collectibles from various companies that have already agreed to participate in this trial initiative.
Flipkart collaborated with eDAO, a Polygon-incubated business, to develop the new platform and prepare the metaverse experience for this month’s debut.
Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, and Himalaya are among the important partners already agreeing to participate in Flipkart’s metaverse and will be able to provide their own customized experiences and booths.
A Flipkart executive stated:
“The idea is to have millions of users experience Flipverse and open the doors to the future of shopping. Fifteen years ago, we were the first Indian company to launch Web 2.0-based commerce. And I feel today we are the first company to launch Web 3.0 commerce.”
Walmart, which owns 72% of Flipkart, made its first metaverse move in September, introducing two experiences called Walmart Land and Walmart’s Realm of Play in the Roblox universe.
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