The player Lionel Messi has been named the brand ambassador for the NFT fantasy sports platform Sorare. The collaboration intends to hasten Sorare’s expansion.
Lionel Messi and Sorare’s relationship continues the recent trend of using athletes and famous people as the faces of cryptocurrency and NFT marketing initiatives.
Sorare CEO and co-founder Nicolas Julia said:
“This partnership marks another major milestone for us and we look forward to working with Lionel as we continue to grow our community and evolve the experience we deliver to users as part of our ambition to make Sorare into the next global sports entertainment giant.”
Working with Messi will help Sorare hasten the development of its game. It aims to establish new benchmarks for how sports fans interact with the teams and athletes they adore.
Lionel Messi is not the first famous player to enter the field. Former NFL player Tom Brady struck an agreement with FTX, while athlete Cristiano Ronaldo formed an NFT relationship with Binance. Serena Williams and Kylian Mbappe are already partners of Sorare.
The timing on the eve of the FIFA World Cup 2022 couldn’t be better for Argentina’s biggest soccer star. Earlier, Messi also announced a partnership with Bitget exchange.
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