After The Crisis Of FTX, Will Tom Brady Make A Comeback In Encryption?
The 57th Super Bowl will be held on February 12. Tom Brady, who announced his retirement last year and made a quick comeback, ultimately failed to reach the finals at the age of 45 and in his 23rd season. However, this does not affect his greatness at all. He played in the Super Bowl 10 times, won 7 times, and was elected as the Super Bowl MVP 5 times. As the “biggest winner” of the Super Bowl, Brady is undoubtedly the GOAT (Greatest of All Time) in football.
On February 1, 2023, Tom Brady announced his retirement again, but this time it did not cause much sensation. In addition to the reason why he retired for the first time last year and has attracted widespread attention, Brady’s divorce incident at the end of last year and the thunderbolt endorsement of FTX have kept him at the forefront of public opinion for a long time, and these bad things off the court have also affected his state. The veteran’s official curtain call has long been psychologically expected.
After the collapse of the encryption exchange FTX, Tom Brady quickly drew a line with it and quietly removed Sam Bankman-Fried from the board of directors of his NFT platform Autograph, but it was still inevitable that he would invest in cryptocurrencies and suffer losses due to his influence Complaints from fans. Negatively affected by this, the Super Bowl live broadcast platform Fox Sports directly stated that after the collapse of the encryption exchange FTX, this year’s Super Bowl game banned cryptocurrency advertisements.
Start the road to encryption from NFT
In the 55th Super Bowl two years ago, the Tampa Bay Buccaneers, led by Brady, played against the Kansas City Chiefs at home and finally won the championship with an overwhelming advantage.
At the age of 43, Tom Brady set a new record, won his seventh Super Bowl championship, and won the Super Bowl MVP of this year, adding another stroke to his brilliant career. During the offseason, the seven-time Super Bowl champion announced his entry into the crypto space by launching an NFT platform called Autograph in April 2021. The platform focuses on pop culture memorabilia and classic moments in sports history, providing fans with NFT digital collections signed by stars.
However, what really made people notice his connection with the encryption industry was that he changed his Twitter avatar to Retinazer shortly after and participated in the current Bitcoin publicity trend at the time. At the 2021 Consensus Conference organized by CoinDesk in May, Brady directly stated that he was “very confident” in the long-term prospects of cryptocurrencies and revealed that he had invested in the field of cryptocurrencies.
As the best athlete in the history of the most popular sport in the United States, Tom Brady also had a Brazilian national treasure supermodel, known as “the world’s most profitable model” wife, Gisele Bündchen, the couple’s exposure The popularity and traffic are exactly what the encryption industry eager to “break the circle” needs. In June 2021, the prosperous FTX announced the formal establishment of a long-term cooperative relationship with them.
Brady became the brand ambassador, and Bundchen was appointed as FTX’s environmental and social initiative consultant, and each held equity in FTX. Brady said in a statement at the time.
“This exceptional opportunity shows us the importance of educating people about the power of cryptocurrencies while giving back to our community and the planet. We have the opportunity to create something very special here and I can’t wait to see what we can do together .”
NFT on the left, cryptocurrency on the right, Autograph, and FTX are two of Brady’s most important brands in the crypto industry. Brady believes that NFT may be “the next generation of interaction between stars, brands, and fans,” and he launched Autograph to make it easier for stars and popular brands to create collectibles for their existing fans.
At the end of 2021, Tom Brady launched the “Live Forever: The Tom Brady Origins Collection” series of NFTs. A total of 16,600 NFTs were slapped in the face within 10 minutes after the Autograph debuted, with a total sales of $1.32 million. During that period, Brady had a close relationship with Sam Bankman-Fried, the founder of FTX known as the “coin circle tycoon and genius rich man,” who also became a member of Autograph’s board of directors in October 2021.
In January 2022, Autograph successfully completed a huge financing of $170 million, led by a16z and Kleiner Perkins, and participated by 01A and former a16z executive Katie Haun. After this round of financing, Haun also joined the Autograph board of directors, along with Arianna Simpson, general partner of a16z, and Ilya Fushman, partner of Kleiner Perkins.
The Autograph platform has the endorsement of Tom Brady, so it is not difficult to cooperate with sports stars, media and events. Coincu found out that it has already cooperated with celebrities or well-known IPs such as Tiger Woods, Simon Biles, Derek Jeter, Bolt, Tony Hawk, Naomi Osaka and other sports stars and singers The Weeknd and SLAM magazine It has also cooperated with the PGA Tour and plans to launch a golf-focused NFT platform this year.
In addition, Autograph and sports media ESPN reached a multi-year agreement on NFT in April 2022. The first NFT series Man in the Arena: Tom Brady Collection, jointly released by the two parties, is based on the documentary launched by ESPN and Religion of Sports, Brady Di is also the joint creation of the latter.
Marriage change, investment endorsement FTX sued by class action
Brady, who officially announced his retirement for the first time in February last year, expressed his intention to spend more time with his family and pursue his own businesses, including the NFT platform Autograph, his clothing brand Brady Brand, and his fitness equipment brand TB12 Sports. But only 41 days later, Brady announced on social media that he would continue his 23rd season with the Tampa Bay Buccaneers. He tweeted:
Tom Brady performed poorly in the new season, and the team suffered a three-game losing streak. His last three-game losing streak dates back to 2002. To make matters worse, because Brady paid too much attention to his football career, the marriage of the two had cracks, especially his decision to come back quickly after retirement, which made it difficult for Bundchen to accept.
The two finally announced the end of 13 years of marriage at the end of October. In an exclusive interview with ELLE magazine, Bundchen revealed that she was very worried about her husband returning to the game and continuing to engage in this highly confrontational sport.
One wave after another, Tom Brady, who has just suffered a major life change, and his once solid encryption business partner FTX have another thunderstorm, causing him to lose his wife and lose his army.
According to court documents, Brady held more than 1.1 million common shares of FTX at the time of bankruptcy, and his ex-wife Bundchen owned more than 686,000 common shares of Civil Defense.
Forbes estimates that Brady’s stake was worth $45 million before FTX’s collapse made it worthless. He is also facing the crisis of being sued by class action for his platform and active promotion of FTX. Among them, Michael Livieratos, a big fan of Brady and the Patriots (for which Brady played for nearly 20 years), is suing Brady, alleging that his relationship with FTX caused him to Put almost his entire life savings into it and end up losing it all.
Great career of the reversal kid
From being underestimated to becoming an absolute top card, from college to professional games, Brady’s football career has always been reversed. Brady’s title of “Reversal Kid” has already started in the finals of the 1999 Orange Bowl (Orange Bowl, one of the “Four Big Bowls” of NCAA football events), and has become well known to American football fans.
It was Brady’s last game in a Michigan jersey and one of his most exciting college games. Facing the old and powerful University of Alabama Crimson Tide team, they first tied after 0-14 in the first half, and then tied again after falling behind 14-28 in the second half. Finally, through overtime competition, the University of Michigan won The difference of 1 point was reversed to win.
Tom Brady’s career was not optimistic at the beginning of his career. His scouting report listed many shortcomings including being too thin, lacking strength, not being flexible enough, having poor creativity, and being easy to be sacked. In the 6th round, a total of 199 picks were selected by the New England Patriots, and then coach Bill Belichick also became Brady’s Bole.
Brady’s first season was only the team’s fourth choice at quarterback, but opportunities are always reserved for those who are prepared. Due to the absence of the main force, he was pushed into the starting lineup in the second season and led the team all the way Enter and win the Super Bowl, thus officially starting his legendary career.
As the greatest quarterback in NFL history, Tom Brady is also the person who is most likely to stage a miracle reversal. The 49th Super Bowl is the one with the largest number of viewers in history, ranking first among all TV programs in American history. More than 120 million fans witnessed the moment when the Patriots completed their comeback. But that wasn’t his most dramatic title win yet. In the 51st Super Bowl, there was the only overtime in history. The Patriots achieved a shocking reversal in this game. From 3:28 behind to a comeback victory, Brady became the Super Bowl MVP for the fourth time at the age of 39.
Now, leaving the football field obsessed to the point of madness, Tom Brady is about to start focusing on his new career. In May last year, he signed a 10-year, $375 million commentary contract with Fox Sports.
After retiring, he will serve as the channel’s chief analyst and become the highest-paid commentator in professional sports history. However, with Brady’s unyielding character, he may not give up his ambitions in the encryption field after FTX’s setback, and how to play Autograph’s hole card has become the key to his reversal of the decline.
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